- POSITION DESCRIPTION

JOB TITLE

Specialist Digital Marketing

GRADE : M

DEPARTMENT

Marketing

LOCATION : HO

SUB-DEPARTMENT

Digital Marketing

TYPE OF POSITION : Full time

REPORTS TO

Manager-Marketing Automation

REPORTING INTO

NA

- ROLE PURPOSE &
- OBJECTIVE

The Specialist will assist in the development and execution of WhatsApp &
- Chatbot banking use cases to meet business objectives. This role will work closely with cross-functional teams, and contribute to planning, research, and manage the lifecycle of Bot Banking.

- SIZE OF THE ROLE

FINANCIAL SIZE NON-FINANCIAL SIZE

- NA
- 83 Lakh customers
- 100+ Use cases
- KEY DUTIES &

RESPONSIBILITIES OF THE ROLE

Business

- Support the team in defining the roadmap for WhatsApp &
- Chatbot banking.
- Assist in identifying the customer needs, market trends, and competitive landscape to create use cases.
- Collaborate with business, IT, and marketing teams to develop and launch new features.
- Meeting timelines on the tasks and releases for WhatsApp &
- Chatbot banking.
- Analyze metrics and user feedback to make decisions based on qualitative & quantitative data for enhancements and new features.
- Support the development of documentation, such as requirement documents, Flow Charts, User Stories &
- Dashboards.
- Ensure publishing the Dashboards for WhatsApp &
- Chatbot banking to the supervisor.
- Stay informed about industry trends, emerging technologies, and best practices in Bot banking.

Customer

- Ensure that the supervised training to the bot is done for unanswered queries.
- Ensure WhatsApp &
- Chatbot banking adoption by promotional activities, nudges, user opt ins at online journeys,



and through omni channel communications via emailers &
- SMS.

Internal Process

- Ensure Compliance of all audits (Risk/IT/Compliance/Audit/Statutory) on time
- Ensure all Use cases, creatives, workflows, and communication have written approvals from relevant stakeholders.
- Review of SMS Templates on a quarterly basis
- Managing vendor agreements
- Billing & provisioning by 27 th of every month

Innovation &

- Learning

- Completion of all mandatory courses
- Complete course on marketing automation
- MINIMUM REQUIREMENTS OF KNOWLEDGE &

SKILLS

Educational

Qualifications

- Bachelor's degree in Business, Marketing, Engineering, or related field.

Experience (Years And Core Experience Type)

- 0 to 2 years of experience

Certifications

- AI, Product Management certifications is nice to have

Functional Skills

- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and collaboration skills.
- Eye to Detail with strong organizational and management abilities.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Behavioral Skills

- Team player, who is ready to take the ownership and deliver the results
- Ready to work under pressure

Competencies

- Growth Mindset, MS Excel, MS Word, MS PowerPoint
- KEY INTERACTIONS

INTERNAL

EXTERNAL

- Product
- IT
- Business
- Compliance
- Legal
- Phone Banking &
- SQ
- Marketing
- Alliance
- Digital Banking
- Finance
- Bot Vendor
- Marketing Automation Vendor
- Digital Marketing Agency
- Creative Agency

PREPARED BY Rakshith Thimmaiah DATE 7 th May 2024 REVIEWED BY Prince Gerald Ignatius DATE 7 th May 2024

LAST UPDATED BY

DATE

📌 Specialist Digital Marketing (Bengaluru)
🏢 Ujjivan Small Finance Bank
📍 Bengaluru