Location: Dwarka Sector 8, New Delhi

Work Mode: Full-time | Work From Office

Experience: 2–4 Years

Salary: ₹45,000–₹50,000 per month

About the RoleWe're looking for a performance-driven Media Buyer with hands-on experience in scaling Indian D2C and e-commerce brands.

The ideal candidate should have a strong understanding of paid advertising, consumer behaviour, and e-commerce business economics. You'll be responsible for planning, executing, managing, and scaling paid campaigns across Meta and Google Ads, with a clear focus on driving profitable revenue, improving customer acquisition costs, and maximizing ROAS.

This role requires someone who understands more than just campaign management. We need a person who can analyse numbers, identify growth opportunities, make strategic decisions, and take complete ownership of campaign performance.

Key Responsibilities1. Media Buying & Campaign Management

- Plan, build, launch, and manage performance marketing campaigns across Meta Ads and Google Ads.
- Manage multiple D2C brand accounts across different product categories and business models.
- Develop campaign structures, audience strategies, budget allocations, and scaling plans based on individual brand objectives.
- Manage daily campaign budgets and ensure efficient utilization of advertising spends.
- Execute retargeting, prospecting, lookalike, broad targeting, and audience segmentation strategies.

2. Performance Optimisation & Scaling

- Continuously monitor and optimise campaigns to improve ROAS, CPA, CAC, CTR, CPM, CPC, and overall conversion rates.
- Identify underperforming campaigns and take corrective actions through audience, placement, creative, and budget optimisation.
- Develop and execute scaling strategies while maintaining profitability and stable acquisition costs.
- Conduct regular A/B testing across creatives, audiences, ad copies, campaign structures, and landing pages.
- Track customer acquisition costs, conversion funnels,



and overall advertising efficiency.

3. Creative Strategy & Collaboration

- Work closely with the creative team to develop performance-focused ad concepts and creative directions.
- Identify winning creatives and provide actionable feedback for iterations and new creative production.
- Understand different creative formats, hooks, angles, USPs, and consumer psychology that drive conversions.
- Analyse creative performance and identify fatigue, declining engagement, and opportunities for improvement.

4. Reporting & Performance Analysis

- Maintain daily tracking of campaign performance and advertising spends.
- Prepare weekly and monthly performance reports with actionable insights.
- Analyse campaign data to identify trends, bottlenecks, and growth opportunities.
- Track overall brand performance against agreed KPIs and business objectives.
- Communicate campaign performance, challenges, and scaling opportunities to internal teams and clients.

5. Account Ownership & Strategy

- Take ownership of assigned brand accounts and their advertising performance.
- Understand individual brand margins, AOV, contribution margins, product economics, and profitability targets before planning campaigns.
- Develop brand-specific media plans aligned with business goals and growth targets.
- Stay updated with the latest advertising trends, platform updates, and performance marketing strategies.

Required Skills & Qualifications
- 2–4 years of hands-on experience in media buying or performance marketing.
- Prior experience working with Indian D2C, Shopify,



or e-commerce brands is mandatory.
- Strong practical expertise in Meta Ads Manager and Google Ads.
- Proven experience in managing and scaling monthly advertising budgets of at least ₹10–20 lakhs.
- Strong understanding of ROAS, CAC, CPA, AOV, CPM, CPC, CTR, CVR, and contribution margins.
- Experience with campaign scaling, creative testing, audience research, and retargeting.
- Positive understanding of Shopify analytics, Meta Pixel, Conversion API, Google Analytics 4, and tracking fundamentals.
- Ability to independently manage multiple brand accounts and advertising campaigns.
- Strong analytical thinking, problem-solving, and decision-making skills.

What We're Looking For
- Someone who understands the difference between generating sales and generating profitable sales.
- A hands-on media buyer who can independently manage accounts without constant supervision.
- Someone who takes ownership of campaign performance and doesn't just follow instructions.
- A data-driven thinker who can translate campaign numbers into actionable strategies.
- Someone who understands the Indian D2C landscape, consumer behaviour, and purchase patterns.
- A proactive individual who can work closely with creative, operations, and account management teams.

What We Offer
- Opportunity to work with multiple Indian D2C brands across different industries.
- Hands-on exposure to diverse advertising budgets, products, and growth challenges.
- A performance-driven work environment with room to take ownership and grow.
- Opportunity to work alongside creative and strategy teams.
- Competitive compensation with opportunities for growth based on performance.

Job DetailsCompensation: ₹45,000–₹50,000 per month, depending on experience and expertise.

Job Type: Full-time | Work From Office

Office Address:

B-148, B Block, 2nd Floor,

Dwarka Sector 8, New Delhi.

📌 Senior Media Buyer (New Delhi)
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