The Prodduct Manager will be responsible for managing and growing the assigned adhesive product portfolio by identifying market opportunities, understanding customer requirements, coordinating recent product development, supporting product launches, monitoring competition, and working closely with Sales, R&D;, Production, Quality and Supply Chain teams. The role will act as the link between market/customer requirements and the company's technical and commercial teams, ensuring that products are technically suitable, commercially viable and successfully adopted in the market.

Key Responsibilities 1.

Product Portfolio

Management • Manage assigned adhesive products throughout their product lifecycle.

- Develop product-wise plans for sales growth, market penetration and product improvement.
- Analyse product performance, volumes, margins and customer/application segments.
- Identify slow-moving products, product gaps and opportunities for portfolio expansion.
- Recommend product modifications, new pack sizes, applications and positioning. 2.

Market

Research & Customer Understanding • Conduct regular market visits to understand customer needs, applications and emerging requirements.

- Identify new applications and potential customer segments.
- Collect structured feedback from customers, distributors, dealers and sales teams.
- Monitor industry trends in adhesives, rubber, polymers and specialty chemicals.
- Convert market/customer requirements into actionable product-development opportunities. 3.

New Product

Development — NPD • Identify and initiate new product development opportunities.

- Prepare product concepts and business cases based on market potential.
- Coordinate with R&D;/Technical teams for formulation and product development.
- Coordinate laboratory testing, customer trials and field validation.
- Track NPD timelines from concept through commercialisation.
- Prepare product specifications, application guidelines and technical literature. 4.

Product

Launch & Commercialisation • Prepare launch plans for new and modified products.

- Develop product positioning, key benefits, USP and target customer segments.
- Coordinate with Sales and Marketing for launch execution.
- Prepare product presentations, brochures, technical literature, FAQs and application guides.
- Conduct product training for Sales/Business Development teams.
- Monitor post-launch performance and customer acceptance.
- Competition & Market Intelligence • Track competitor products,



formulations/applications where publicly observable, pricing, pack sizes and positioning.
- Conduct comparative product benchmarking.
- Prepare monthly/quarterly competitor intelligence reports.
- Identify competitive threats and opportunities.
- Recommend appropriate product, pricing or positioning responses.
- Pricing & Product Profitability • Support product pricing decisions based on market conditions, product cost and competitive positioning.
- Analyse product contribution/margin.
- Identify opportunities for margin improvement.
- Work with Finance, Purchase, Production and Management on cost optimisation.
- Evaluate commercial viability of proposed new products. 7.

Customer

Trials & Technical Support • Coordinate product trials at customer locations.

- Understand application problems and recommend appropriate products.
- Document trial results and customer feedback.
- Coordinate with R&D;/Quality for technical issues.
- Support resolution of product/application complaints.
- Conduct Root Cause Analysis with relevant technical teams where required. 8.

Sales

Enablement • Work closely with Sales/Business Development teams to increase product adoption.

- Provide product knowledge and application training.
- Develop sales presentations, product comparison sheets and application guides.
- Participate in important customer meetings and product demonstrations.
- Support conversion of competitor products wherever technically and commercially feasible.
- Cross-Functional Coordination Work closely with:
- R&D; / Technical • Production • Quality Assurance • Sales & Business Development • Purchase • Supply Chain • Finance • Packaging • Management to ensure timely execution of product-related initiatives. 10.

Product

Performance & Continuous Improvement • Monitor customer complaints and product-performance trends.

- Identify recurring product/application issues.
- Coordinate corrective and preventive actions.
- Recommend product improvements based on field feedback.
- Ensure continuous improvement of product quality and customer satisfaction.

Requirements

Candidate Profile Education Mandatory:




- MBA / PGDM – Marketing preferred.

Preferred additional background

- B.Sc. Chemistry / Polymer / Chemical Technology • B.E./B. Tech Chemical/Polymer • Diploma/degree in Rubber Technology or related technical discipline.

Experience 4–5 years of relevant experience in:

- Adhesives • Rubber chemicals/products • Specialty chemicals • Sealants • Polymers • Industrial chemicals Candidates with direct experience in product management, product development, technical marketing, application development or business development within adhesives/rubber should be preferred.

Required Skills • Product lifecycle management • New Product Development • Market research • Competitor analysis • Customer interaction • Product trials • Pricing and profitability understanding • Technical/commercial understanding of adhesives • MS Excel &

• PowerPoint • Presentation skills • Analytical ability • Cross-functional coordination • Good communication and negotiation skills • Willingness to travel for customer/market visits KRA &

• Weightage — Product Manager Sr. KRA Key Measurement Areas Weight 1 Product Portfolio Management Product performance, portfolio growth, product lifecycle, SKU rationalisation, product improvement 15% 2 New Product Development – NPD Number/quality of NPD projects, timely development, trials, successful commercialisation 20% 3 Market Research &

• New Opportunities Market visits, customer insights, application opportunities, new segments/product gaps 10% 4 Product Launch &

• Commercialisation Launch readiness, launch execution, adoption, achievement of launch objectives 10% 5 Sales &

• Business Growth Support Product-wise sales growth, new customer/product conversions, sales team support 15% 6 Competition &

• Market Intelligence Competitor tracking, benchmarking, pricing intelligence and actionable reports 8% 7 Product Profitability &

• Pricing Margin improvement, pricing recommendations, cost optimisation 7% 8 Customer Trials &

• Complaint Resolution Successful trials, complaint closure, RCA/CAPA and customer satisfaction 7% 9 Product Training &

• Sales Enablement Training programmes, product literature, presentations, application guides 5% 10 Cross-functional Execution &

• Reporting Coordination with R&D;, Production, QA, SCM, Sales and timely MIS 3% TOTAL 100%

Benefits

Salary up to 20 la pa depnding on the present Salary and experience

📌 Product Manager - Mumbai (Panvel)
🏢 Suncorp Solutions
📍 Panvel