Roles & Responsibilities

We are a self-funded jewelry group selling direct to consumers in the US, with a strong B2B business behind it. Our customers are entirely US-based.

Manufacturing is in-house, so we control product, margin and speed. With no VC money, there is no pressure to buy growth at any cost. We grow sensibly and keep what works.

We run several distinct consumer brands at different price points. We are now building a central growth team in Mumbai that will run marketing across most of them.

The role

You will own paid acquisition for one or more of our US brands, mainly on paid channels: Meta, Google,

TikTok, Pinterest etc. This is a hands-on individual contributor role, but we are not hiring someone to just push buttons.

Platforms automate most of the old legwork: bidding, placements, even audience targeting. What they cannot do is understand the customer, decide what to say to them, or tell real growth from noise in the reporting. That is the job.

We want someone who asks why a number moved before acting on it. They should know what a creative is actually doing for a campaign, and how audiences shape results.

What you'll do

- Plan, run and scale paid campaigns on Meta and Google (Search, Shopping, Performance Max),

with clear hypotheses behind each change.
- Understand and identify other channels with opportunities to acquire customers efficiently
- Judge creative on what it does for the campaign: the hook, the message and the offer. Platform specs are the easy part. Brief the creative team on what to make next and why.
- Think about audiences: who you are reaching, who you are paying to reach again, and what that does to reported results.
- Separate cause from correlation. Question platform-reported ROAS, and use blended metrics,





holdouts and straightforward tests to find out what is really driving revenue.
- Use Shopify and analytics data alongside ad platform data to understand customers, not just campaigns.
- Share learnings across brands, so one brand's win becomes another's starting point.

Full-time, individual contributor

Based in Mumbai

Reports to Head of the growth team

Some overlap with US hours, typically not later than 12 AM IST

Ideal Candidate

- Strong Performance Marketing Manager Profile with D2C/E-commerce background and hands-on paid acquisition experience
- Mandatory (Experience 1): Must have Minimum 5 yyears of experience in performance marketing
- Mandatory (Experience 2): Must have experience managing significant budgets on Meta and Google (Search, Shopping, Performance Max) and planning, running, and scaling paid campaigns
- Mandatory (Tech skill 1): Must have hands-on experience with Shopify, analytics tools, and spreadsheets
- Mandatory (Skill 1): Must be able to judge creative performance (hook, message, offer), brief creative teams, and separate cause from correlation using blended metrics, holdouts, and tests
- Mandatory (Skill 2): Must have a working understanding of attribution and incrementality to test platform-reported ROAS
- Mandatory (Communication): Must be proficient in clear written English for working with US-based colleagues and customers
- Mandatory (Domain): Must have experience in D2C or e-commerce brands (in-house or agency side)
- Mandatory (Note): Must be willing to work with some overlap with US hours, typically until 12 AM IST
- Preferred (Domain): Experience with US markets or the jewelry industry
- Preferred (Experience 1): Experience with Shopify stores or considered purchases

Experience: 5–8 years · Work from office · 5 days a week · Notice period up to 30 days

📌 Performance Marketing Manager (Google Ads, Meta Ads) (Mumbai)
🏢 Grown Brilliance
📍 Mumbai