Location: Hyderabad (in-office)

Function: Creative & Packaging Design

Earthful is a clean-label, plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. Our products have to stop someone on a shelf and on a phone screen. This role designs both: the packs that go to print, and the Meta static ads that make people click. You will own the look of every launch, from first concept to the vendor's print floor, and you will work with our performance and creative teams to turn what works into the next ad.

Role Overview

You will design Earthful's packaging and its Meta static ads, and keep both on brand. On packaging, you will take new products and edits from concept through dielines to print-ready files, and check vendor proofs for colour and fidelity before production. On ads, you will design static creatives to the weekly brief, build variants from winning concepts, and use AI image tools to create on-brand visuals that you clean and refine yourself.

You will also create website and marketplace images and leaflets for each launch, and keep every final file organised. You will work with Regulatory & Compliance on what has to appear on a pack or an ad, with Procurement on what a vendor can actually produce, and with the performance and creative teams on briefs and results.

What You'll Own

Packaging Design

- Design current packaging (cartons, labels, pouches, and bottles) from concept to print-ready files, with dielines, bleed, and colour specified correctly
- Make content edits to existing packaging whenever required: ingredient list updates, claim changes, or regulatory-driven edits
- Produce mockups and packaging flat lays for review, so every design is approved before it goes to print

Meta Static Ads

- Design Meta static ads for campaigns and launches, to the brief and on brand,



in the right feed and story formats
- Build variants from winning concepts for testing, and use performance results to decide what to design next
- Use AI image tools to create visuals that match the brand's tone and language, and retouch and combine the output until it is clean and consistent
- Research what is working in the Meta Ad Library and in competitor packaging and ads, and bring ideas that fit our brand

Launch Assets

- Create website and marketplace listing images for new launches, typically around 10 images per product
- Design leaflets for new product launches, and build a moodboard and references for each new campaign or launch

Vendor & Print Production

- Coordinate with printers and vendors on print preview files, and check proofs against the approved design for colour accuracy (Pantone and CMYK) and illustration fidelity before production sign-off
- Work with Procurement early on materials and vendor capabilities, so designs are print-feasible before they are finalised

Brand, Files & Compliance

- Maintain a brand style guide (colours including Pantone references, typography, logo usage) so packaging, ads, and the website stay consistent
- Organise and archive all final files, with layered, editable project files (PSD or AI) saved alongside print-ready outputs
- Work with Regulatory & Compliance so every pack and every ad carries the mandatory FSSAI and Legal Metrology declarations,



and any claim shown is checked before final approval.

What We're Looking For

Required: all of these

- 1 to 4 years of professional design experience, with at least 1 year of packaging design for FMCG, D2C, or consumer products taken to a print-ready file. Internships do not count
- At least 1 year of designing Meta static ads for a D2C or consumer brand, and you can show the ads
- A portfolio that shows both packaging and Meta static ads, shared as a link when you apply
- A strong design sense: typography, layout, colour, hierarchy, and brand voice. We judge this from your portfolio
- Adobe Illustrator and Adobe Photoshop every day, for packaging artwork and ad creatives
- Hands-on use of AI image tools (for example Midjourney, DALL·E, Adobe Firefly, or Photoshop's generative tools), with the eye to spot and fix flaws and keep results on brand
- Working knowledge of dielines, bleed, trim, Pantone (PMS), and CMYK for print, and RGB for digital, and has worked with a printer or vendor on proofs
- Based in Hyderabad, or willing to relocate and work in-office from Hyderabad

Strong plus

- Has designed for a wellness, nutrition, food, beauty, or FMCG D2C brand
- Has made marketplace listing images (Amazon or similar) and website banners
- Has worked with performance marketers and iterated ads on results
- Adobe InDesign, Figma, CorelDRAW, or basic motion work in After Effects
- Awareness of food or supplement labelling rules, such as FSSAI
- 3D or mockup tools (Adobe Dimension, KeyShot, Rhino, or Blender)

This is not a role for general graphic design, social media posts, logos or branding only, video editing, or UI and UX design. We are looking for a designer who has done both packaging and Meta static ads.

📌 Packaging & Performance Creative Designer –C (Hyderabad)
🏢 Earthful.me
📍 Hyderabad