07 Nov
|
Design Brewery
|
India
07 Nov
Design Brewery
India
Lead digital growth for our B2B and D2C clients and for the studio itself. You will own go-to-market strategy, brand positioning, content, performance, SEO, social and analytics, and build and lead the team.
What you’ll do
- Build GTM strategies for brand launches, products and market entry across B2B and D2C
- Define brand positioning and messaging with our design and brand teams
- Plan integrated campaigns across paid, organic, content, email, social, events and partnerships
- Own full-funnel performance marketing on Meta, Google, LinkedIn and marketplaces
- Drive B2B lead generation through SEO/SEM, landing pages, content funnels and email nurtures
- Grow D2C brands across acquisition, conversion, retention and repeat purchase
- Improve website conversion and engagement with UX and design teams
- Set content strategy and editorial calendars: blogs, whitepapers, case studies, newsletters, video
- Build social and community for D2C brands,
including influencer collaborations and moment marketing
- Grow brand visibility through PR, media relations, events and co-marketing partnerships
- Set KPIs (leads, CAC, ROAS, engagement) and report on them to clients and leadership
- Lead and mentor performance, content and social teams, and manage agencies and freelancers
Who you are
- 6+ years in digital marketing, 3+ years leading teams
- Experience across both B2B (tech, SaaS or services) and D2C or consumer brands
- Proven results in GTM, content and performance marketing, backed by numbers
- Hands-on with SEO/SEM, paid media, email, social and marketing automation
- Data-driven and a solid storyteller
- Agency or design-studio experience is a plus
- Tools: GA4, Google Ads, Meta Ads, LinkedIn Campaign Manager, HubSpot, SEMrush, Hotjar, Sprout Social or Sprinklr, Canva, Figma
📌 Head of Digital Marketing (India)
🏢 Design Brewery
📍 India