DAILY TASKS

YouTube & Shorts

- Storyboard & give designs n styles for the videos
- Upload Shorts and long videos on YouTube (YRC, BPX)
- Write titles, tags, descriptions
- Schedule videos & shorts
- Share and follow-up on editor changes

Team Task - Assign tasks to Editors, Designers, SMM

Tools

- Operate tools like Canva, Mailchimp, WordPress, all social platforms, Buffer,

InMail, SendGrid, and explore current AI tools.

Creatives

- Create Thumbnails + Get it created from designers
- Website designs, illustrations, photos - Get it created from designers with reference & monitor
- Review, guide, and approve thumbnails
- Create design briefs for social posts, carousels, collages, document
- Style creatives, SOP one-pagers

ClickUp Task Mgmt.
- Create/update/close ClickUp tasks
- Upload relevant creatives and files
- Add feedback for designers/backend dev
- Connect with Content writers in case of any changes or requirements

Website Management

- Monitor website content uploads and hygiene
- Coordinate with developers/designers for updates
- Check links and the entire pages content + Mobile view
- Give reference designs, storyboard layout, and page structures
- Update images, text content on websites if changes are required

Design & Copy Coordination
- Create storyboard & reference decks for creatives & videos
- Share video text overlays, design ideas
- Review and give changes to designers/editors
- Work on website designing

Communication

- Daily follow-up with editors, designers, and developers
- Share feedback and timelines
- Internal team coordination & updates of tasks

Google Ads

- Create Google Ads Campaigns
- Track ad performance
- Update leads, comments, ad click reports

Email Marketing

- Review mailers before sending
- Check subject lines, body, and CTA buttons





Content Monitoring

- Ensure scheduled content is posted across platforms
- Update content calendar

Content Support

- Draft LinkedIn/YouTube/Instagram captions
- Write or revise video descriptions
- Suggest content post ideas

DWR - Check DWR of team

AI - Research and explore new AI tools for productivity and innovation.

WEEKLY TASKS

Content Calendar

- Plan weekly Shorts, document creatives (Follow up with Mansi for updates &

support & provide in case it's required)
- Review and finalize content briefs

Performance Review

- Analyze ad/campaign and video performance
- Share feedback and strategy updates
- Maintain editors work & also their videos created in a sheet

Design Oversight

- Approve PPT designs, SOP creatives, social designs, website designs if any
- Guide on PPT decks, Brochures, Banners - visual alignment, Visual changes and references for guidance

Creative Development

- Guide thumbnail design, LinkedIn post designs, festival posts
- Create ppts whenever required
- Create and supervise pitch deck production

Content - Search & generate, write content for videos & its ideas

File Management

- Organize files in Drive/ClickUp
- Archive completed assets
- Update brand folders

Hiring/Team Reviews

- Evaluate creative candidates
- Conduct interviews for editor/designer positions

Review

- Biweekly meetings with email agency for review/updates




- SEO meetings and changes from my end on socials whereever it's required

Meetings

- Align meetings and get the tasks of the meeting done from the respective team members

Email Monitor - Check emails from the email agency for any leads

MONTHLY TASKS

Strategic Planning

- Plan and launch new campaigns
- Align storyboard & content briefs

Website Review

- Conduct monthly hygiene and functionality check
- Update design/content with team

Email Campaigns

- Review full mailer sequences
- Coordinate with design & content teams
- Plan and coordinate webinars
- Ensure assets, invites, and follow-ups are ready & sent

Analytics & Reporting
- Monthly campaign performance summary
- Identify best-performing creatives and posts

Design Direction

- Give design inspirations to the team
- Align all creatives with brand strategy
- Creative guidance and design for Event Walls, Visiting cards, brochures, and everything that the company has requirement of then and there

Coordination with Agencies

- Coordinate with external agencies for:

→ Paid PR

→ Paid ads

→ Email marketing

→ Google for Ads

Training & Guidance

- Train video editors with guidance and briefs
- Train social media manager (SMM) for daily tasks, captions, and brand tone

Technical Setup & Tools - Create QR codes for anything required

Data - Collect data from & use it for emails if required

Leads Data

- Update leads data to CRM or update CRM data to leads sheet, then analyse it's

%. If & when required to do so

Video

- Translate videos between Arabic, Hindi, and English
- Generate Transcript of any videos if & when required

Document Translations - Translate documents from Arabic to English

Please share your CV at [email protected]

📌 Digital Marketing & Creative Operations Associate (Pune)
🏢 Your Retail Coach
📍 Pune