JOB PURPOSE

To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.

KEY ROLES & RESPONSIBILITIES

- Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
- Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
- Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
- Define individual and team-wise sales targets, KPIs, and performance benchmarks.
- Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
- Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
- Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
- Analyze sales performance, identify conversion gaps, and implement corrective action plans.
- Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
- Present sales performance reports, revenue forecasts, and business improvement plans to senior management.

KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS

- Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
- Sales Conversion- Month-on-month revenue growth and business expansion.
- Sales Performance -Team target achievement,



conversion ratios, and average revenue per sale.
- Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
- Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
- Process & CRM Management -CRM compliance, sales reporting, and process adherence.
- People Development -Team retention, training effectiveness, and leadership development.

EDUCATIONAL QUALIFICATIONS

 Graduation in any discipline from a recognized university is mandatory.

 Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred

EXPERIENCE REQUIREMENTS

 10–12 years of overall experience in Sales and Business Development.

 Significant experience in Domestic B2C / Inside Sales operations.

 Proven experience in managing large sales teams through multiple levels of management.

 Demonstrated track record of achieving revenue targets and driving business growth.

 Experience in CRM-driven sales environments and performance management.

REQUIRED SKILLS & COMPETENCIES

 Strong leadership, team management, strategic planning, and business development skills.

 Excellent revenue management and business development skills.

 Solid understanding of B2C sales processes, lead funnels, and conversion management.

 Excellent analytical, communication, negotiation, and decision-making skills.

 Expertise in CRM management, sales reporting, and performance monitoring.

 High ownership, accountability, and result-oriented approach.

OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.

Skills:- Revenue growth, Lead management, Customer Relationship Management (CRM) and People Management

📌 Sales Head (Rohini)
🏢 Hello Edge
📍 Rohini