Work Location: Andheri East, Mumbai

Work Schedule: Mon–Fri, 9–5 PM

Paradox Media Systems is a US-based performance marketing firm enabling digital monetization at scale across arbitrage models, affiliate marketing, B2B software, and telehealth platforms. Our parent company holds interest in venture capital, commercial real estate, and health tech.

This particular role focuses on Klive, our B2B software product. Klive is a revenue cycle management software for dental practices in the US. Klive automates insurance payment posting, claim follow-ups, benefit verification, and pre-authorizations.

THE ROLE

You own Klive's growth end to end: what the brand stands for, what creative gets made, and how the in-house performance marketing team spends budget against it.

A dental practice owner does not buy on a single click: they read, they watch a demo, they weigh a flat monthly fee against the billing service they already pay. Your job is to build the path that takes them from never having heard of Klive to a booked demo to a paying practice.

THE RESPONSIBILITIES

This is a hands-on role with real ownership. You will plan the strategy and you will also be in the ad accounts, the analytics and the copy docs.

- Brand & Positioning: Own how Klive is presented — the value proposition, messaging hierarchy, competitive framing against outsourced billing services, and consistency of that story across every touchpoint.
- Full-Funnel Growth Planning: Build the plan that moves a practice from first exposure to paying customer. Define the stages, the asset needed at each one, and the conversion target for each handoff.
- Digital Channel Strategy: Decide the channel mix and the role each channel plays — LinkedIn, Meta, Google Search, industry media, partnerships and organic. Set audience strategy,



budget allocation and testing priorities per channel.
- Performance Marketing Oversight: Work with the in-house performance marketing team as the strategic owner of Klive's paid programs. Write the briefs, set the targets, review campaign structure and creative, and run the weekly performance review that decides where spend goes next.
- Content & Creative Direction: Shape the content that does the selling — landing pages, ad creative, case studies, comparison pages, demo collateral and email sequences. Write the first drafts yourself where needed.
- Pipeline & Lifecycle: Own the journey after the click: lead qualification, demo booking rate, nurture for practices not yet ready, and the handoff into sales. Work with the team to reduce drop-off at each stage.
- Analytics & Reporting: Monitor spend, lead quality, demo bookings, conversion rates, CAC and payback period. Build the reporting that tells the business what is working and what to stop.
- Testing & Experimentation: Run a continuous testing program across positioning, audiences, creative, landing pages and offers. Document what you learn so it compounds.

YOUR EXPERIENCE

Must Have:

- 1–3 years in performance marketing or a related field. B2B or SaaS experience preferred; strong B2C candidates who want to move into B2B will be considered.
- Hands-on experience running paid campaigns on at least one of Meta, LinkedIn or Google Ads; enough to brief and review someone else's work credibly.




- Strong analytical thinking and comfort owning funnel metrics: CPL, conversion rate, CAC etc.
- Strong written communication. You can write a landing page, an ad, and a cold email that a US business owner would actually read.
- Comfort working on a product you are not an expert in yet, and the curiosity to go learn the industry properly.
- An experiment-driven mindset and willingness to own the number, not just the activity.

Nice to Have:

- Experience marketing B2B software, SaaS or health tech.
- Experience targeting the US market from India.
- LinkedIn Ads experience specifically, including lead gen forms and ABM-style targeting.
- Familiarity with CRM and marketing automation tools (HubSpot or similar), and with GA4 or attribution tooling.
- Exposure to longer sales cycles, demo-booking funnels or sales-assisted conversion.
- Experience using AI tools for research, content production or workflow automation.
- Any exposure to dental, medical or healthcare practice software.

WHY JOIN US?

- Modern Workspace: Work in a relaxed, well-equipped office with access to an in office cafeteria, games room, gym, and swimming pool.
- Performance Bonus: Eligible employees participate in performance bonus programs after 3 months with the company.
- Own a Product's Growth: You are not running one channel inside a large marketing org. You own how an entire B2B product goes to market, with a performance team to execute behind you.
- US Market Exposure: Build and sell to a US professional-services buyer, with direct access to the practice owners and operators who use the product.
- Learn by Doing: Work on live campaigns and real budgets, with the opportunity to test ideas and see the direct commercial impact of your decisions.

📌 Associate, Growth Strategy & MarketingB) (Mumbai)
🏢 Paradox Media Systems
📍 Mumbai