Key responsibilities

App Store Optimisation

- Own ratings, reviews and reputation on Google Play and the Apple App Store, and build a review strategy that grows positive rating
- Turn review insights into product and experience improvements, working with Product, Tech, CX and Operations.
- Set up in-app rating prompts that invite genuine feedback, in line with Google Play and Apple policies.
- Optimise store listings: titles, subtitles, descriptions, keywords, screenshots and preview videos.
- Run keyword research and listing A/B tests to lift discoverability and store conversion.
- Track organic installs, conversion rate, ratings and keyword rankings, and benchmark competitors.
- Work with Performance Marketing on Google App Campaigns and Apple Search Ads, and use seasonal events and custom product pages.
- Explore Hindi and regional-language listings.

Website SEO

- Technical SEO: crawl and indexing health in Search Console, Core Web Vitals and structured data (Product, Review, FAQ).
- On-page SEO for product, category and concern pages, plus internal linking.
- SEO content strategy and briefs, reviewed by our doctors for medical accuracy.




- Google Business Profile and online reputation.
- Monthly reporting on organic traffic, rankings, conversions and revenue.

Requirements

- 3–5 years in SEO and ASO, with 2+ years managing ASO for a consumer app with 1 lakh+ installs.
- Proven, measurable gains in app ratings, organic installs, keyword rankings or store conversion.
- Hands-on with Google Play Console, App Store Connect, Search Console and GA4.
- Experience with ASO tools (AppTweak, Sensor Tower, AppFollow or similar) and SEO tools (Semrush, Ahrefs or similar).
- Strong understanding of app store ranking factors and policies.
- Clear communicator who works well across teams; strong written English, Hindi a plus.

Positive to have

- Experience in healthcare, skincare, beauty, pharmacy or e-commerce.
- Exposure to Apple Search Ads and Google App Campaigns.
- Familiarity with Shopify, Medusa or headless commerce, and basic HTML.
- Understanding of AI-driven search (Google AI Overviews and similar).

📌 ASO & SEO Specialist (Gurugram)
🏢 Clinikally (YC S22)
📍 Gurugram