07 Nov
|
TUV SUD
|
Bengaluru
About the Company
TÜV SÜD is a respected global brand that offers opportunities to work in a global environment, impacting website operations across multiple countries.
About the Role
The E-Mail Automation Expert
- Marketo Specialist will drive marketing automation excellence, optimize customer engagement, and enable scalable, personalized E-Mail campaigns through Marketo. Responsibilities
• End-to-end development and execution of E-Mail campaigns in Marketo
• Build and optimize automated nurture programs, triggers, and customer journeys
• Database management & segmentation strategies in Marketo
• E-Mail performance analysis and reporting with actionable recommendations
• Ensure data privacy & compliance (GDPR, double opt-in, etc.)
• Collaborate with stakeholders to translate business needs into campaign strategies
• Develop and maintain Marketo templates & best practices documentation
• Support training and onboarding of business users on Marketo Key Performance Indicators
• Campaign delivery accuracy (error-free execution)
• E-mail engagement rates (CTR, OR conversion)
• Automation program adoption rate
• Database growth & data quality
• Time-to-market for campaign requests
• Internal stakeholder satisfaction (feedback score)
Principal working relationships
• Direct reports
- None
• Disciplinary reports
- None
• E-Mail Automation Team
• Business Partners (Global & Regional Marketing Teams) Qualifications
• 6+ years hands-on experience with Marketo (Smart Campaigns, Engagement Programs, Scoring, Forms, Tokens, etc.)
• Strong understanding of marketing automation best practices
• Solid knowledge of database management, lead lifecycle, and segmentation
• Analytical mindset with experience in reporting & performance tracking
• Strong project management & communication skills
• Detail-oriented, proactive, and structured working style
• Experience in B2B environment preferred
• Marketo certification is a plus
• Fluent English skills are mandatory Why Join TÜV SÜD? Opportunity to work in a global setting, impacting website operations across multiple countries. A chance to be part of a team that is shaping the future of digital marketing within a respected global brand. Growth potential in marketing technology and project management. Equal Opportunity Statement TÜV SÜD is committed to diversity and inclusivity in the workplace.
📌 E-Mail Automation Expert – Marketo Specialist (Bengaluru)
🏢 TUV SUD
📍 Bengaluru