1. Agency & Internal Coordination Act as the single point of contact between: a. External digital marketing agency b. Internal teams (operations, care managers, centers) c. Founder/leadership for approvals and direction 2. Content & Storytelling
· Identify and develop real-life stories, case studies, and testimonials.
· Coordinate with centers to capture: Elder journeys, family testimonials, caregiver stories Ensure a consistent brand voice aligned with Care, Comfort, Dignity (CCD) 3. Photoshoots & Video Production
· Plan and execute: Client testimonial shoots, center photoshoots, Brand videos 4. Digital Marketing Oversight
· Work with the agency on: o Social media campaigns o Paid ads (Meta/Google) o Lead generation campaigns
· Monitor: o Campaign performance o Lead quality o Conversion funnel 5. SEO & Website Coordination
· Coordinate SEO activities with agency: o Keyword planning o Blog/content pipeline o Website updates




· Ensure alignment with: o Service offerings o City-specific targeting 6. PR & Brand Building
· Identify and execute PR opportunities
· Coordinate: o Media features o Articles, interviews o Awards & recognitions
· Build Aaji Care’s positioning as a leader in elder care 7. Retail Marketing (Shop / Products)
· Manage digital marketing for: o Aaji Care retail products (e.g., elder care essentials)
· Coordinate: o Product campaigns o Marketplace listings (if applicable) o Promotions and seasonal campaigns 8. Budget Tracking & Reporting
· Track marketing budgets across service lines
· Ensure: o Cost efficiency o ROI visibility
· Prepare monthly marketing reports covering: o Spend vs performance o Leads generated o Key outcomes •

📌 Digital Marketing Manager (Thane)
🏢 AAJI CARE HOME HEALTH SERVICES PRIVATE
📍 Thane