Role Overview

We are looking for a creative, data-aware Marketing Executive to plan and run campaigns that drive student enquiries, brand visibility, and enrollments. You will work across digital, social, and on-ground channels.

Key Responsibilities
Plan and execute digital marketing campaigns (Meta Ads, Google Ads, email, WhatsApp) to generate quality leads
Manage social media handles (Instagram, LinkedIn, YouTube) with a regular content calendar
Create and coordinate content: posts, reels, creatives, blogs, and course promotions
Support webinars, college outreach, and campus marketing activities
Track campaign performance (leads, CTR, CPL, conversions) and share weekly reports
Coordinate with the sales/counselling team to improve lead quality and follow-up
Work on SEO basics, landing pages, and brand communication




Keep up with competitor and edtech market trends

Requirements
Bachelor’s or Master’s degree in Marketing, Business, Positive Communication, or a related field (MBA preferred)
6 months to 1 year of experience in digital or content marketing (internships considered)
Working knowledge of social media platforms and ad managers
Basic skills in Canva, MS Excel/Google Sheets, and analytics tools (Google Analytics, Meta Business Suite)
Robust written and verbal communication in English; Tamil/Kannada/Hindi is a plus
Creative thinking, ownership, and the ability to work in a rapid-paced startup

Pay: ₹25,000.00 - ₹42,000.00 per month

Work Location: In person

📌 Marketing Executive Hsr Layout
🏢 Cogniza Private
📍 HSR Layout