Develop and execute area-wise sales strategies to achieve monthly, quarterly, and annual sales targets.
Manage and expand distributor, dealer, retailer, and wholesaler networks.
Identify current business opportunities and increase market penetration.
Monitor sales performance, market trends, competitor activities, and pricing strategies.
Conduct regular market visits to ensure product availability and visibility.
Build and maintain robust relationships with distributors and key customers.
Ensure timely collection of outstanding payments and maintain credit discipline.
Coordinate with the marketing team for promotional activities, schemes, and product launches.
Prepare sales forecasts, territory plans, and daily/weekly/monthly sales reports.
Manage and motivate the sales team to achieve individual and team targets.
Ensure effective implementation of company sales policies and trade schemes.
Coordinate with production, logistics,
and accounts departments for smooth sales operations.
Monitor distributor stock levels and ensure timely replenishment.
Analyze sales data and implement corrective actions to improve performance.
Required Skills & Qualifications
Bachelor's degree in Business Administration, Marketing, or a related field.
5–8 years of experience in FMCG / Food Products sales.
Robust knowledge of distributor management and territory sales development.
Excellent communication, negotiation, and leadership skills.
Ability to achieve sales targets and manage a field sales team.
Proficiency in MS Excel, sales reporting, and CRM tools.
Willingness to travel extensively within the assigned territory.