01 Research customer pain points, objections, reviews, competitor ads and category language.
02 Create hooks, angles, scripts and creative briefs for static and video assets.
03 Align ad promise with landing page messaging together with the CRO team.
04 Review creative performance and identify winning patterns by hook, audience and offer.
05 Coordinate editors and designers and maintain weekly testing cadence.
06 Build reusable creative frameworks for priority paid traffic categories.
Must have skills
Direct response copy and hooks
Meta ad creative analysis
UGC scripting and briefing
Customer research and competitor analysis
Comfort with CTR, CVR, CPA and MER
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