Key Responsibilities:

Business Delivery & Tracking:
Partner closely with Sales and Growth teams to deliver the business plan, review performance vs forecast and take corrective actions if required.
Develop and implement consumer activation plans on different channels.
Ensure effective utilization of marketing budget by proper planning, managing, and monitoring
Rigorously track the business with special focus on key markets/channels/segments etc. Current Product Development
Plan & execute new product launches across categories for the brand.
Coordinate with internal stakeholders like packaging, content, design etc to ensure timely and quality launch. Consumer Understanding
Talking to consumers basis defined research objective every month and uncovering significant consumer insights
Research and analysis on the categories and propositions in terms of sizing, potential and brand fit.




Generate and scale up relevant insights which can be used for communication and innovation.

Marketing
Execute marketing strategy across multiple marketing channels
Work closely with the Content and Creative team to deliver brand communication assets.
Take communication decisions based on market research and existing brand data.

Qualifications & Experience :
Required: 2+ years sales/ marketing experience
Basic knowledge of marketing concepts.
Enthusiasm and go getter attitude.
Outstanding communication skills
Willing to make a difference
High ownership and accountability on tasks assigned
Learning agility
Working collaboratively with cross functional teams.
Holistic Consumer Understanding & Compelling Insight Translation

📌 Dms Sales Automation Specialist Kolkata
🏢 Mamaearth
📍 Kolkata