Roles & Responsibilities:
Plan, execute, and monitor email and WhatsApp campaigns using platforms such as MoEngage, WebEngage, Netcore, Gupshup, or similar tools.
Manage audience segmentation, campaign scheduling, automated workflows, and performance tracking.
Monitor email deliverability, including inbox placement, bounce rates, spam complaints, and domain reputation using Google Postmaster Tools.
Maintain email authentication protocols, including DKIM, SPF, and DMARC.
Analyse customer engagement flows, identify drop-off points, and implement improvements to reduce drop-offs and increase conversions.
Track campaign performance, conduct A/B testing, and generate reports to optimise campaign effectiveness.
Use Excel and Power BI for data analysis,



dashboard creation, and campaign performance reporting

Desired Candidate Profile
Hands-on experience with campaign execution and customer engagement platforms.
Experience with HTML email templates and robust proficiency in Excel.
Practical knowledge of email deliverability, DKIM, SPF, DMARC, and Google Postmaster Tools.
Understanding of campaign analytics, A/B testing, and customer journey optimisation.
Experience with Power BI, dashboard reporting, and data visualisation is an added advantage.

📌 Marketing Automation Specialist Hyderabad
🏢 International Education Gateway
📍 Hyderabad