Role & responsibilities

Role Summary:

The role involves identifying prospects, building strong customer relationships, conducting product demonstrations, and achieving sales targets by delivering value-based solutions to contractors, infrastructure companies, rental houses, and government bodies.

Key Responsibilities
Sales & Business Development
Generate new leads and maintain a healthy sales pipeline within the assigned region.
Conduct market visits to meet contractors, builders, government departments, and equipment rental companies.
Present and promote backhoe loaders and related construction machinery to potential customers.
Prepare and deliver product demonstrations highlighting technical features, performance, and ROI perks.
Negotiate pricing, terms, and conditions to close deals in line with company guidelines.
Ensure achievement of monthly, quarterly, and annual sales targets.
Customer Relationship Management
Build solid, long-term customer relationships through regular follow-ups and after-sales engagement.
Understand customer needs and recommend suitable machine configurations or attachments.
Facilitate smooth coordination between customers, service teams, and dealership support.
Handle customer concerns and resolve issues to ensure high satisfaction levels.




Market Intelligence
Gather and report competitor activities, market trends, pricing insights, and customer feedback.
Identify new potential areas, emerging industries, and project opportunities.
Documentation & Reporting
Maintain accurate records of visits, inquiries, quotations, and sales in CRM systems.
Prepare weekly and monthly sales performance reports.
Support tender documentation and Government/PSU sales processes when required.

Required Skills & Qualifications
Diploma/Degree in Mechanical, Automobile, or related engineering field.
15 years of experience in construction equipment sales (backhoe loader experience preferred).
Strong technical understanding of construction machinery, hydraulics, and machine performance parameters.
Excellent communication, negotiation, and presentation skills.
Ability to work independently and travel extensively within the assigned territory.
Proficiency in MS Office and basic CRM tools.

Key Competencies
Customer-centric approach
Target-driven mindset
Territory management skills
Solid analytical and problem-solving ability
Technical aptitude for machinery

Preferred candidate profile

📌 Field Sales Engineer Ahmedabad
🏢 General Marketing and Manufacturing Company (GMMCO)
📍 Ahmedabad