Senior Marketing Associate
Location: Kokapet, Hyderabad
Experience: 25 years
Employment: Full-time
Reporting to: President & CEO
About the Role
We are looking for a proactive, analytically minded marketing qualified to drive lead generation, improve campaign performance, and support broader marketing initiatives.
The role combines hands-on digital marketing, agency coordination, campaign analysis, and creative execution, working closely with the Sales and Management teams to deliver measurable business results.
Key Responsibilities
Digital Campaigns: Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to generate quality leads.
Performance & Analytics: Monitor campaign budgets, CPL, conversions, and lead quality. Use GA4, Meta Pixel, CRM data, and other analytics tools to identify prospects for improvement.
Sales Alignment: Work closely with the Sales team to improve lead quality, site visits, and customer conversions.
Creative & Content: Develop campaign briefs, advertising copy, social media content, and other marketing communications.
Agency Coordination: Manage creative agencies, digital consultants,



and vendors to ensure effective and timely execution.
Brand & Marketing Initiatives: Support branding, offline campaigns, customer testimonials, influencer collaborations, and other marketing activities.
Reporting & Research: Track campaign performance, study competitors and market trends, and recommend actionable improvements.

Candidate Profile
Bachelor's degree in Marketing, Business, Communications, or a related field.
25 years of marketing experience, preferably with exposure to digital or performance marketing.
Familiarity with Google Ads, Meta Ads, audience targeting, conversion tracking, and campaign optimization.
Robust analytical skills, with proficiency in Excel and digital marketing tools.
Excellent written and verbal communication skills, with the ability to coordinate across teams and agencies.
A proactive, detail-oriented approach with the ability to take ownership and deliver results.

Preferred: Experience in real estate, high-value products or services, or lead-generation-driven businesses.

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