Job Summary

On & Off Trade Specialist - Bangalore.

The On & Off Trade Specialist is responsible for planning & executing the brand objectives in both On and off trade outlets. Ensuring that Commercial & Brand objectives for the on & off premise channel, brand and customer KPIs are delivered (including: Sales, Profitability, Market Share).

Reporting to the Commercial Manager, you will be responsible for the following:
Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
Manage all aspects of On and Off Trade execution
Ensure timely processing of purchase orders, A&P; budgets, and claim settlements for operational excellence
Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities
Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
Execute in store visibility initiatives and build impactful displays as per annual plans
Manage visibility and activation calendars, ensuring flawless execution of brand experiences
Plan,



execute, and review gift pack promotions to deliver pre aligned objectives
Deliver merchandising services tailored to diverse customer needs
Build and maintain robust relationships with counter salesmen, bar managers, restaurant managers, and general managers
Handle ad hoc administrative tasks as required

What we are looking for
Self-motivator
Liquor Industry experience of 3+ yrs
Ability to network and build relationships
Previous merchandising &/or retail experience
Knowledge of retail activation planning/ management/ operation
High attention to detail
Excellent time management skills
Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
Ability to work diverse hours
Knowledge of the Liquor industry and regulatory workplace, and communication guidelines

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 On & Off Trade Specialist New Delhi
🏢 Caparo Group
📍 New Delhi