Key Responsibilities

Hightouch Platform Implementation
Configure and administer Hightouch CDP environments.
Build and manage audience activation workflows.
Create customer segments and activation use cases.
Configure destinations and data syncs across marketing platforms.
Support Reverse ETL implementations from cloud data warehouses.

Data Integration & Modeling
Collaborate with data engineering teams to understand source data.
Build and validate customer data models for activation.
Work with Snowflake, Databricks, BigQuery, Redshift, or similar platforms.
Ensure data quality, governance, and compliance requirements are met.
Troubleshoot sync and audience activation issues.

Marketing Activation
Enable customer activation across various channels.
Support use cases including:
Customer onboarding
Personalization
Cross-sell/Upsell
Abandoned cart
Loyalty and retention
Customer suppression
Partner with marketing teams to translate business requirements into technical solutions.

Stakeholder Engagement
Participate in discovery workshops.
Gather and document business and technical requirements.
Prepare solution design documents and process flows.




Work with clients and cross-functional teams throughout project lifecycle.

Required Skills

Technical Skills
Experience with Hightouch CDP or Reverse ETL platforms.
Robust SQL skills.
Experience working with:
Snowflake
Databricks
BigQuery
Redshift
Understanding of customer data models.
Knowledge of data warehousing concepts.
Experience with API-based integrations.
Familiarity with CRM and marketing platforms.

Marketing Technology Knowledge
Customer Data Platforms (CDP)
Customer Segmentation
Audience Activation
Event-based Marketing
Omnichannel Marketing Concepts
Customer Lifecycle Management

Preferred Skills
Experience with Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Marketo, Iterable, or similar platforms.
Knowledge of identity resolution concepts.
Python for data validation and automation.
Exposure to cloud platforms (AWS, Azure, GCP).

Qualifications
Bachelor's degree in Computer Science, IT, Engineering, or related field.
26 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.
Experience working in Agile delivery settings.

📌 Cdp Hightouch Adobe Hyderabad
🏢 EY
📍 Hyderabad