Marketing and Sales Ops Specialist (Jaipur)

Marketing and Sales Ops Specialist (Jaipur)

07 Nov
|
Important Company of the Sector
|
Jaipur

07 Nov

Important Company of the Sector

Jaipur

The Marketing & Sales Ops Specialist is the operating backbone of BOT's go -to -market motion the person who makes pipeline run predictably and turns marketing activity into measurable revenue impact. This role owns the HubSpot system of record, the lead -to -revenue process, ABM operations, and the reporting layer that ties marketing investment to sales outcomes.




You will work in close alignment with the Marketing and Sales team to build a sales and marketing engine that scales clean data, sharp ICP filtering, disciplined deal stages, and a single source of truth across the funnel.




Key Responsibilities




HubSpot Ownership — System of Record


- Own end -to -end HubSpot administration across Marketing Hub, Sales Hub, and CRM

- Configure and maintain Deal pipeline stages, probabilities, exit criteria, and mandatory

- CRM fields aligned to BOT's 7 -stage sales process

- Build, manage, and optimise lifecycle automation across Lead → MQL → SQL → Opportunity → Customer

- Set up and refine the lead scoring model ICP criteria

- Maintain CRM data hygiene: contact properties, deduplication, segmentation, lifecycle alignment, list management

- Document, enforce, and continuously improve HubSpot SOPs and ops playbooks


Sales Ops — Pipeline & Process Discipline

- Partner with the sales team to operationalise the sales funnel: mandatory field enforcement, stage progression rules, and stuck -deal alerts.

- Maintain pipeline hygiene through weekly deal reviews, stage audits, and data validation

- Build and own sales reporting: pipeline funnel, weighted pipeline, win rate, average deal size, sales cycle length, stage conversion rates

- Manage sales/marketing handoff workflows — MQL routing, SQL acceptance criteria, lost -deal feedback loops


Marketing Ops — Campaign Execution

- Own HubSpot campaign setup, tagging, UTMs, asset hygiene, and attribution

- Build automated workflows across lead nurturing, lifecycle stages, and sales handoff

- Operate ABM campaigns end -to -end: Influ2 setup, account/contact loading,



sequence configuration, performance reporting

- Translate ICP research into actionable targeting lists, sequence inputs, and campaign briefs

- Support event -led motions from operational planning to lead capture and post -event follow -through


ICP Framework & Lead Quality

- Own the ICP framework: lead prospecting and intelligence, qualifiers/disqualifiers, scoring logic

- Validate research outputs from the research function for ICP fit, data accuracy, and pipeline -readiness

- Track and report on lead quality, ICP match rates, and coverage gaps across pipeline stages


Reporting, Dashboards & Tools

- Build and maintain HubSpot dashboards for monthly and quarterly reviews — ICP visibility, pipeline health, campaign performance

- Track performance across content, campaigns, website, and social

- Evaluate, validate, and recommend new tools (ABM, enrichment, intent data) — efficiency, ROI, and stack consolidation

- Maintain structured marketing folders, documentation, and operational repositories


What Success Looks Like

- HubSpot is the single source of truth — clean, automated, used by sales and marketing daily

- Every deal in the pipeline has the mandatory fields populated; no deals stall silently

- Sales and marketing operate from the same dashboard, with complete visibility live

- Lead scoring promotes the right contacts to MQL — reflected in conversion rates upstream

- ABM and event campaigns ship on time with full attribution from ad impression to closed deal




Requirements

Skills & Qualifications


- Process -driven with sharp execution discipline — closes loops without being chased





- Comfortable holding sales and marketing accountable to shared SLAs and definitions

- Strong analytical thinking — can move from data to diagnosis to recommendation

- Detail -oriented without losing strategic context

- Familiarity with B2B services / SaaS / tech consulting environments and complex enterprise buying cycles

- Calm under ambiguity — builds the system while the system runs


Must -Have Experience

- 5–6 years in marketing ops, sales ops, or revenue operations in a B2B environment

- Hands -on HubSpot expertise across Marketing Hub, Sales Hub, and CRM — workflow automation, lifecycle management, custom properties, reporting, and admin

- Proven experience operating ABM programmes (Influ2, 6sense, Demandbase, or equivalent)

- Working fluency with LinkedIn Sales Navigator for account intelligence and list validation.

- Direct experience with B2B sales process design — pipeline stages, deal probability, scoring models, pipeline reporting

- Track record managing CRM data hygiene at scale (1,000+ accounts/contacts)


Nice -to -Have

- Exposure to B2B and IT services industry

- Experience with sales enablement content systems


Signs You May Be a Great Fit

- Impact: Play a pivotal role in shaping a rapidly growing venture studio with Cloud -driven digital transformation.

- Culture: Thrive in a cooperative, innovative environment that values creativity, ownership, and agility.

- Growth: Access professional development opportunities, and mentorship from experienced peers.

- Benefits: Competitive salary, wellness packages, and flexible work arrangements that support your lifestyle and goals.




📌 Marketing and Sales Ops Specialist (Jaipur)
🏢 Important Company of the Sector
📍 Jaipur

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