Position: AVP-Performance Marketing

Location:Bangalore

Experience:12 Years

Role Overview:

We are looking for an experienced AVP Performance Marketing to lead the organisation's growth marketing, user acquisition and strategic partnerships initiatives. The role involves driving multi-channel customer acquisition, optimising marketing performance, managing customer lifecycle strategies and developing monetisation opportunities.

Roles & Responsibilities:

1. User Acquisition & Growth Strategy

- Plan, execute and scale multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs and other digital platforms.
- Monitor and optimise campaign performance using attribution and analytics tools such as AppsFlyer and Google Analytics.
- Identify and test new growth channels to expand customer reach and reduce Customer Acquisition Cost (CAC).
- Drive attribution management and deep-funnel analysis.

2. Strategic Marketing Partnerships

- Identify, negotiate and manage strategic partnerships with external platforms, fintech ecosystems and marketing partners.
- Develop partnership models to drive customer acquisition, engagement, retention and monetisation.
- Evaluate partnership performance and ROI.
- Coordinate with technology teams for API integrations.

3. Customer Lifecycle & Engagement

- Collaborate with Product and CRM teams to develop lifecycle journeys that improve activation, retention and reactivation.
- Leverage tools such as CleverTap, AppsFlyer and internal dashboards to analyse customer behaviour.
- Conduct customer cohort analysis to identify growth opportunities and reduce churn.

4. Product Collaboration & Insights





- Work closely with Product teams to improve customer experience across acquisition and engagement touchpoints.
- Provide data-driven insights for product enhancements and conversion improvements.
- Collaborate on go-to-market strategies for recent product features.

5. Monetisation & Revenue Growth

- Develop and execute monetisation strategies for the existing user base.
- Manage platform partnerships and initiatives involving AdMob, Google Ad Manager (GAM) and mediation partners.
- Drive loyalty and rewards programmes through strategic brand collaborations.

6. App Growth & Marketing Technology

- Manage Google Play Console and Apple App Store activities, including ASO and app health monitoring.
- Oversee technical integrations involving pixels, tags and APIs.
- Monitor marketing content and creative performance.

Key Skills Required:

- Performance Marketing & Growth Marketing
- Multi-channel User Acquisition
- Google Ads & Meta Ads
- Affiliate Marketing & OEM Partnerships
- CAC Optimisation & Conversion Funnel Analysis
- AppsFlyer & Google Analytics
- Customer Lifecycle Management & Retention
- CleverTap & CRM Engagement
- App Monetisation AdMob, GAM & Mediation
- App Store Optimisation (ASO)
- API, Pixel & Tag Integrations

Experience & Qualifications:

- Proven experience in customer acquisition, CAC optimisation, attribution and deep-funnel analytics.
- Experience managing strategic marketing partnerships and evaluating partnership ROI.
- Exposure to customer lifecycle management, retention and monetisation strategies.
- Experience with app-based businesses and mobile marketing ecosystems.

📌 Assistant Vice President-Performance Marketing (Bengaluru)
🏢 ANTHROPLACE Consulting
📍 Bengaluru