- Key ResponsibilitiesCreator Discovery & OutreachIdentify, vet, and recruit macro-, micro-, and nano-influencers across key niches that align with brand aesthetics and marketing goals.
- Manage daily direct messaging, email communications, and relationship-building with creators and influencer management agencies.
- Maintain an organized influencer database, tracking outreach status, campaign stage, and creator performance metrics.
- Campaign Management & Content StrategyBrainstorm creative campaign briefs, mood boards, content hooks, and script angles for Instagram Reels, Stories, and static posts.
- Coordinate sample dispatches, logistics, product gifting, and timely content deliverables with onboarded creators.
- Review incoming influencer draft content, ensuring adherence to brand guidelines, visual quality, aesthetic standards, and legal compliance.
- Execution & Content CreationAssist with in-house short-form content creation, trend-spotting, and filming/editing supplementary video assets using mobile editing apps.
- Stay continuously updated on rising Instagram trends, viral audio clips,



formatting styles, and algorithm updates to keep content fresh and engaging.
- Tracking & AnalyticsMonitor campaign performance metrics including reach, engagement rates, click-through rates (CTR), conversion rates, and ROI.
- Compile weekly and monthly performance reports with actionable insights to optimize future campaign strategy.
- Qualifications & Requirements Experience: Minimum 1 year of qualified experience in influencer marketing, social media management, or digital content creation.
- Platform Mastery: Expert-level knowledge of Instagram (Reels, Stories, algorithm nuances, trend mechanics, and analytics dashboard).
- Content Creation Skills: Basic to intermediate skills in shooting mobile video content and editing via apps like CapCut, Canva, VN Editor, or Adobe Premiere Rush.
- Communication: Excellent verbal and written communication skills for negotiating rates, drafting briefs, and maintaining creator relationships.

📌 Influencer & Social Media Marketing (Mira Bhayandar)
🏢 Roymax Products
📍 Mira Bhayandar