We are looking for a co-founder to lead business, growth and partnerships for two ventures: Total Sports, a digital platform for India's athletes, and TScreen, a digital out-of-home (DOOH) screen advertising business. Product, technology and operations are already in place. Your job is to turn them into revenue, partnerships and a fundable company.

About Total Sports

Total Sports is being built as India's most trusted digital platform for sports: athletes, academies, coaches, teams and event organisers. It was started by founders from sports, sports media and sports management to close a very real gap: India has millions of athletes, and most have no continuous, affordable way to manage their sporting career.

On one platform (web, Android and iOS, in 12 Indian languages), Total Sports gives:

- Athletes and parents: a verified profile, a coach-verified Performance Score, sponsorship offers, coaching bookings and rewards. Parents approve every offer for under-18s.
- Brands and sponsors: search by sport, city and score, digital contracts, escrow payments released on milestones, and ROI reports.
- Coaches and academies: bookings, payouts and monthly performance bonuses.
- Organisers: event listings, ticketing, sponsor packages and live streaming.
- Corporates: CSR programmes such as Adopt an Athlete, rural sports and para athlete support.

Traction so far: MVP live, 500 athletes, 100 brands, 50 sponsorships and 10 cities. Revenue comes from deal commissions, subscriptions, coaching fees, featured listings and managed CSR programmes.

About TScreen

TScreen is a digital out-of-home (DOOH) advertising business. It puts managed digital screens in venues such as stadiums, academies, gyms, cafes, retail and offices, and sells ad time on them to brands.

- Phase 1: venues buy a per-screen software licence to run their own content and ads. Hardware is added later, based on demand. The first venues get 2–3 months free.
- Next: a network of screens with central scheduling, so brands can book campaigns by city, venue type and audience.
- Link with Total Sports: sports venues and events on Total Sports become screen locations, and Total Sports sponsors become TScreen advertisers.

The same product, implementation,



support and marketing team runs both ventures. That team has worked with the founder for about 9 years.

What you will own

You own everything that brings money and partners in. The founder and the existing team own product, technology and delivery.

Across both ventures

- Set the business strategy, yearly targets and budget with the founder.
- Raise funding: pitch deck, financial model, investor pipeline, angel and seed rounds, and grants or government schemes.
- Build and lead the sales and partnerships team as it grows.
- Own pricing, unit economics and monthly reporting to the board and investors.
- Be the public face of both companies with media, federations, investors and partners.

Total Sports

- Sign brands and sponsors, and close sponsorship deals that run through the platform.
- Win CSR programmes from corporates (Adopt an Athlete, academies, tournaments, para and rural sports).
- Build partnerships with federations, state sports bodies, schools, colleges, academies and event organisers.
- Grow athlete, coach and academy sign-ups, city by city.
- Bring user and market feedback into the product roadmap.

TScreen

- Sign venues to the per-screen licence and convert free-trial venues to paid.
- Sell ad inventory to brands, agencies and local businesses.
- Decide when and how to add hardware, and pick hardware and installation partners.
- Build the screen network city by city, with explicit numbers for screens live, occupancy and revenue per screen.

Your first 12 months

Success in year one means both ventures have paying customers, a repeatable sales motion and funding in place. The numbers in brackets will be agreed together in your first month.

Who you are

Must have

- 8 years in sales, business development or partnerships, with a record of closing large deals yourself.
- An existing network in at least one of:



sports (federations, leagues, academies, athletes), brand marketing and media buying, corporate CSR, or out-of-home advertising.
- Experience building something from early stage: a startup, a new business unit or a new market.
- Comfortable with numbers: pricing, unit economics, a financial model, a monthly P&L.;
- Clear communicator in English and Hindi, at ease in front of CXOs, investors and athletes' families alike.
- Willing to take a founder's risk: equity first, salary later.

Good to have

- Played sport at state level or above, or worked in sports management or sports media.
- Fundraising experience, or relationships with angel networks and early-stage funds.
- Knowledge of DOOH, digital signage or ad-tech, and of agencies that buy screen media.
- Experience with marketplaces or two-sided platforms.
- Contacts in government sports programmes such as Khelo India or state sports departments.

What we offer
- Real co-founder equity in the ventures, with standard vesting (typically 4 years with a 1-year cliff). Split across Total Sports and TScreen to be agreed.
- A working product, not an idea: a live platform, a product roadmap, and a team that has built and supported software for global customers for years.
- A founder with 25 years of IT, product and operations experience and direct links to Indian sport.
- Two businesses that feed each other: sports venues and events become screen locations, and sponsors become advertisers.
- Purpose: helping athletes from villages, small towns, para sport and every income level get a fair shot.

How to apply

Email [email protected] with the subject "Co-Founder – Total Sports & TScreen". Include:

- Your CV or LinkedIn profile.
- A short note (one page at most) on the biggest deal or partnership you closed, and what you would do in your first 90 days here.
- Your preferred focus: Total Sports, TScreen, or both.

What happens next: an intro call with the founder, a working session on the first-year plan, a product demo and reference checks, and then a term sheet. All conversations are kept confidential.

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: Remote

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