Senior SEO Specialist

Company: IMC Certifications

Experience Required: 4–7 Years

Job Type: Full-Time

Industry: Professional Training & Certification

About IMC Certifications

IMC Certifications is an international professional training and certification company headquartered in Abu Dhabi, UAE, with operations in India. We provide professional training and certification programs in Lean Six Sigma, PMP, Supply Chain Management, ITIL, and other career development areas.

Job Summary

We are seeking an experienced and results-driven Senior SEO Specialist to lead our organic search growth initiatives across international markets.

The ideal candidate should have strong expertise in technical SEO, keyword research, on-page optimisation, off-page SEO, and performance analytics.

This role requires a professional who can independently plan and execute SEO strategies to improve search visibility, increase qualified organic traffic, and generate measurable business leads.

Key Responsibilities

SEO Strategy & Growth

- Develop and execute comprehensive SEO strategies aligned with business and lead-generation objectives.
- Identify high-value commercial keywords for professional training and certification programs.
- Conduct detailed competitor analysis to identify ranking gaps and growth opportunities.
- Plan and implement SEO strategies targeting the UAE, India, Pakistan, and other international markets.
- Create and manage SEO roadmaps with measurable monthly and quarterly objectives.

Technical SEO

- Perform comprehensive technical SEO audits and identify website performance issues.
- Optimise website architecture, crawlability, indexability, URL structures, XML sitemaps, and robots.txt.
- Implement and monitor canonical tags, structured data, schema markup, and internal linking.
- Identify and resolve broken links, redirect errors, duplicate content, and indexing issues.
- Monitor Core Web Vitals, mobile usability, and website loading performance.
- Coordinate with developers to implement technical SEO improvements.

On-Page SEO

- Conduct keyword mapping and optimise website pages for relevant search queries.
- Improve title tags, meta descriptions, heading structures, image attributes, and internal links.




- Identify and resolve keyword cannibalisation and content-related ranking issues.
- Analyse existing landing pages and recommend improvements to search visibility and conversions.
- Provide SEO briefs and optimisation recommendations to the content team.

Off-Page SEO

- Plan and execute ethical link-building and digital PR initiatives.
- Identify authoritative and relevant backlink opportunities.
- Monitor referring domains, backlink quality, and competitor link-building strategies.
- Evaluate potentially harmful backlink patterns and recommend appropriate action.
- Develop sustainable off-page SEO strategies to strengthen website authority.

International & Local SEO

- Execute country-specific SEO strategies for international target markets.
- Optimise location-specific landing pages and certification-related search queries.
- Manage local SEO initiatives and Google Business Profile optimisation where applicable.
- Implement hreflang and other international SEO best practices when required.

SEO Analytics & Performance

- Monitor keyword rankings, organic traffic, impressions, clicks, conversions, and qualified leads.
- Analyse performance using Google Search Console, Google Analytics 4, and SEO platforms.
- Set up and validate relevant SEO conversion tracking in coordination with the marketing team.
- Prepare weekly and monthly SEO performance reports.
- Identify traffic and conversion opportunities through data analysis.
- Monitor Google algorithm updates and emerging AI search trends to adapt SEO strategies.

Required Skills & Qualifications
- 4–7 years of hands-on SEO experience, preferably in a senior or independently managed role.
- Proven track record of improving organic search rankings, traffic, and lead generation.
- Advanced knowledge of technical SEO, on-page SEO, off-page SEO,



and keyword research.
- Proficiency in Google Search Console, Google Analytics 4, Google Tag Manager, Ahrefs, or Semrush.
- Strong understanding of HTML fundamentals, schema markup, website architecture, and Core Web Vitals.
- Experience with technical website audits and SEO issue resolution.
- Strong analytical and problem-solving abilities.
- Ability to independently manage SEO projects and coordinate with developers and marketing teams.
- Experience measuring SEO performance through business-focused KPIs.

Preferred Qualifications
- Experience in professional education, e-learning, certification, or lead-generation businesses.
- Experience managing SEO campaigns across multiple countries.
- Familiarity with WordPress or similar content management systems.
- Knowledge of conversion rate optimisation and organic lead-generation funnels.
- Experience mentoring junior SEO professionals.

Key Performance Indicators (KPIs)
- Growth in relevant non-branded organic traffic.
- Improvement in rankings for high-intent commercial keywords.
- Increase in qualified organic leads and enquiries.
- Improvement in technical SEO health and website performance.
- Growth in relevant, high-quality referring domains.
- Achievement of agreed monthly and quarterly SEO targets.

What We Offer
- Opportunity to lead SEO growth initiatives for an international certification brand.
- Exposure to multiple international markets.
- Ownership of SEO strategy, implementation, and performance.
- Collaborative working workplace with marketing, content, and development teams.
- Professional growth opportunities.

How to Apply

Interested candidates can apply through Indeed with their updated CV and details of their SEO achievements.

Applicants should include:

- Websites or SEO projects previously managed.
- Examples of organic traffic and keyword ranking improvements.
- Measurable results related to organic lead generation.
- SEO tools and platforms used.
- At least one SEO case study demonstrating business impact.

Candidates with proven, measurable SEO results will be preferred.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Sr. SEO Executive (Noida)
🏢 IMC Certification
📍 Noida