User Acquisition Specialist – Mid-Level

Job Type: Full-time

Work Mode: Remote

Experience: 2–5 Years

About the Role

We are looking for a hands-on User Acquisition Specialist with a good foundation in performance marketing and practical experience managing campaigns, primarily on Meta Ads. The candidate should have a decent understanding of campaign optimization, performance metrics, and data analysis, along with strong Excel skills.

We are looking for someone who is proactive, analytical, comfortable working in a fast-paced environment, and willing to take ownership of campaign execution and performance.

Key Responsibilities

- Plan, execute, monitor, and optimize paid campaigns, primarily on Meta Ads.
- Have practical exposure to conversion and purchase-focused campaigns.
- Monitor campaign performance and optimize key metrics such as CPI, CPA, ROAS, CTR, and CVR.
- Analyze campaign data to identify trends, performance gaps, and optimization opportunities.
- Manage campaign budgets and monitor spending.
- Identify campaign errors or performance issues and proactively work towards resolving them.
- Conduct basic A/B testing across creatives, audiences, and campaign strategies.
- Prepare and maintain performance reports and dashboards.
- Collaborate with creative and internal teams to improve campaign performance.

Requirements

- 2–5 years of experience in Performance Marketing or User Acquisition.
- Good foundational understanding of performance marketing concepts and campaign management.
- Hands-on experience working with Meta Ads Manager is preferred.
- Basic practical experience with conversion and purchase campaigns.




- Good understanding of key performance metrics such as CPI, CPA, ROAS, CTR, and CVR.
- Strong Excel and Google Sheets skills, including Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, and data analysis.
- Comfortable handling and analyzing large datasets.
- Good problem-solving and analytical skills, with the ability to identify and flag errors quickly.
- A proactive team player who can work independently and manage multiple tasks.

Good to Have

- Experience in mobile apps, gaming, or consumer applications.
- Familiarity with AppsFlyer, Adjust, or other attribution platforms.
- Exposure to Google Ads or TikTok Ads.

What We're Looking For

Someone with a strong foundation in performance marketing, hands-on Meta Ads experience, good Excel skills, and an analytical mindset. The candidate should be a quick learner, proactive problem-solver, and team player who is comfortable working in a fast-paced workplace.

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits:

- Flexible schedule
- Health insurance
- Provident Fund
- Work from home

Application Question(s):

- How many years of experience do you have in Performance Marketing or User Acquisition?
- Which advertising platforms have you worked on? (Meta Ads, Google Ads, TikTok Ads, etc.)




- Do you have hands-on experience with Meta Ads Manager? Briefly describe the types of campaigns you have managed.
- Have you worked on conversion-focused or purchase-focused campaigns? If yes, please share a brief overview.
- Which performance marketing metrics are you familiar with? (CPI, CPA, ROAS, CTR, CVR, etc.)
- How comfortable are you with Excel and Google Sheets? Have you worked with Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, and large datasets?
- Have you worked with mobile apps, gaming, or consumer applications? If yes, please mention your experience.
- How would you rate your English communication skills? Are you comfortable communicating professionally in English during meetings and discussions?
- Do you have your own laptop/desktop and a stable internet connection to work remotely?
- Are you comfortable working in US time zone hours as per business requirements?
- What is your current or last drawn CTC?
- What is your expected CTC?
- What is your current notice period? If you are serving notice, what is your earliest possible joining date?
- Our selection process includes a practical live assessment followed by a technical round. Are you comfortable attending a live assessment and explaining your approach, campaign knowledge, and problem-solving process in English?
- Important Role Requirements:

Fully remote position.

Candidates must have their own laptop/desktop and reliable internet connection.

Must be comfortable working in US time zone hours.

Good spoken and written English communication is required.

Selection process includes a practical live assessment and technical interview.

Work Location: Remote

📌 User Acquisition / Performance Marketing Specialist- Mobile App/Gaming (India)
🏢 BLKBOX Technologies
📍 India