Job highlights

- Royal Lounge Casino is a category-leading free-to-play social casino experience,offering slots,bingo,cards,and more to a large,established player community
- 5+ years of experience leading marketing strategy for mobile games.

Job Summary Scopely is looking for a Senior Product Marketing Manager to join the Royal Lounge Casino team in Bangalore!

Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona.

Responsibilities

- Marketing Strategy Positioning: Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define explicit positioning, messaging, and audience strategy to differentiate the game in a competitive landscape
- Brand Evolution Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights
- Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions




- Player Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time

Requirements

- 5+ years of experience leading marketing strategy for mobile games
- Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games
- Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes
- Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
- Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority
- Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Sr Product Marketing Manager (Bengaluru)
🏢 Scopely
📍 Bengaluru