Job highlights

- Manage paid media programs (search,social,display,and / or retargeting) in partnership with agencies or internal specialists to drive qualified demand. . Support and,where needed,help plan in-person or hybrid events,tradeshows,and field marketing activities tied to vertical campaigns. . Education,Experience,and Certification .
- Minimum requirements needed to perform the job. . .

Job Summary This position is responsible for planning, executing, and optimizing integrated demand generation campaigns that drive pipeline and revenue against our vertical market priorities.

The Specialist Demand Generation builds and manages multi-channel campaigns spanning email marketing, webinars, paid media, and events, and works closely with Sales, Marketing Operations, Content, and Product Marketing to ensure programs are aligned to vertical priorities and business goals. This role owns pipeline and revenue targets for assigned verticals, applies demand generation best practices to continuously improve campaign performance, and partners with Sales on lead follow-up, funnel conversion, and shared goal attainment.

Essential Job Functions

- Design, build, and execute integrated demand generation campaigns across email, webinars, paid media, and events to support vertical priorities.
- Own pipeline and revenue targets for assigned verticals, tracking performance against goals and adjusting tactics as needed.
- Develop multi-touch nurture and campaign journeys that move prospects through the funnel from awareness to opportunity.
- Plan, promote, and execute webinars and virtual events, including content coordination, promotion, registration, and follow-up.
- Manage paid media programs (search, social, display, and/or retargeting) in partnership with agencies or internal specialists to drive qualified demand.
- Support and, where needed, help plan in-person or hybrid events, tradeshows,



and field marketing activities tied to vertical campaigns.

Education, Experience, and Certification

Required:

- 5-8 years of experience in demand generation, integrated marketing, or field/campaign marketing, ideally supporting B2B or vertical-focused go-to-market programs.
- Working knowledge of email marketing platforms and marketing automation tools (e.g., Marketo, HubSpot, Pardot, or similar).
- Experience planning and executing webinars, including promotion, delivery, and lead follow-up.
- Experience with paid media campaign management across search, social, and/or display channels.
- Some experience supporting or coordinating marketing events, tradeshows, or field marketing activities.
- Demonstrated success owning pipeline and/or revenue targets and reporting against them.
- Experience partnering closely with Sales teams to align campaigns with sales goals and processes.
- Bachelors degree in Marketing, Business, Communications, or related field, or equivalent experience.
- Solid analytical mindset with the ability to measure performance and derive actionable insights.
- Excellent written, verbal, and interpersonal communication skills.

Minimum requirements needed to perform the job.

Scope of Job

- No direct or indirect reports.
- No supervisory responsibility; general direction received.
- Frequent contact with internal stakeholders, including Sales, Marketing Operations, Content, and Product Marketing.
- Regular exposure to confidential pipeline, revenue, and campaign performance data.
- Errors may impact pipeline generation, revenue attainment, and sales-marketing alignment.
- Work is performed in a professional office environment with occasional travel for events or field marketing activities.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Specialist Demand Generation (Pune)
🏢 Data Axle Solutions
📍 Pune