Job Opening: Social Media & Digital Marketing Manager

Primary Focus: Lead Generation & Digital Branding

Organization: NIF Fashion School

Job Location: Kolkata, West Bengal

Employment Type: Full-Time (In office)

Experience Required: Minimum 4–5 Years

Industry: Digital Marketing

NIF Fashion School is looking for an experienced Social Media & Digital Marketing Manager who can independently handle the institute's complete social media marketing, digital advertising, branding, content creation, and online promotional activities.

The main priority of this position is to generate genuine, high-quality student admission leads through effective digital marketing strategies and paid advertising campaigns.

We are looking for a result-oriented professional who can manage both creative marketing activities and performance-based admission campaigns.

Key Responsibilities

1. Admission Lead Generation – Primary Responsibility

- Generate genuine, qualified student admission leads through Google Ads, Facebook, Instagram, and YouTube.

- Plan, execute, and optimize paid advertising campaigns using Google Ads and Meta Ads Manager.

- Identify and target prospective students interested in fashion and design courses.

- Improve lead quality, reduce cost per qualified lead, and support admission conversions.

- Track leads, coordinate with the admission team, and prepare regular performance reports.

2. Social Media Management

- Independently manage Facebook, Instagram, and YouTube accounts.

- Plan and publish regular posts, reels, stories, shorts, and promotional content.

- Increase brand awareness, audience engagement, and organic reach.

- Manage social media enquiries, comments, and interactions.

3. Digital Advertising & Campaign Management





- Create and manage admission-focused advertising campaigns across Google and Meta platforms.

- Handle campaign budgets, audience targeting, remarketing, and performance optimization.

- Monitor advertising results and identify opportunities for better lead generation.

4. Branding & Content Creation

- Design promotional posters, social media creatives, and advertisements.

- Create and edit videos, reels, and other marketing content.

- Develop creative campaigns for admission promotions, student achievements, and institutional branding.

5. Campus Events & Media Coverage

- Visit the NIF campus to cover fashion shows, cultural programs, workshops, campus placements, and important events.

- Capture photographs and videos of activities and events.

- Edit and publish event updates across all relevant digital platforms.

6. Website, SEO & Blog Coordination

- Manage and coordinate website content and blog updates.

- Support website SEO optimization and admission landing pages.

- Work with Google Search Console, Google Tag Manager, and Google Analytics for monitoring and tracking.

- Suggest website and campaign improvements to increase admission enquiries.

Required Skills & Experience

- Minimum 3–5 years of practical experience in social media and digital marketing.

- Proven experience in generating genuine leads through Google Ads and Meta Ads.

- Strong understanding of paid advertising, audience targeting, and lead conversion strategies.

- Experience managing Facebook, Instagram,



and YouTube professionally.

- Knowledge of Canva, Photoshop, Premiere Pro, CapCut, or similar creative tools.

- Basic understanding of SEO, Google Analytics, Google Search Console, and Google Tag Manager.

- Ability to independently plan, execute, monitor, and report on marketing campaigns.

- Good communication, creativity, analytical skills, and time management.

Preferred: Candidates with previous experience in student admission lead generation for educational institutes, colleges, or training organizations.

Key Performance Indicators (KPIs)

- Genuine and qualified admission leads generated.

- Cost per qualified lead and advertising campaign performance.

- Lead-to-admission conversion performance.

- Social media growth, reach, and engagement.

- Quality and consistency of creative content.

- Timely coverage and publishing of campus activities.

Salary : As per Market

Important Hiring Requirement

We are specifically looking for a performance-driven digital marketing professional, not just a social media content creator.

The selected candidate must be capable of independently managing digital marketing activities, generating genuine admission enquiries, optimizing advertising campaigns, and maintaining a strong digital presence for NIF Fashion School.

Candidates must be able to demonstrate previous lead generation results and successful advertising campaigns.

Interested candidates can apply with their updated resume, work portfolio, and examples of previous digital advertising and lead generation campaigns at [email protected]

Preference will be given to candidates with proven results in education-sector lead generation

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Institute (Kolkata)
🏢 College of Fashion
📍 Kolkata