Role & responsibilities

- Develop and execute sales plans to achieve quarterly and annual sales targets for numerical relays, BCUs, BCPUs, IEDs, CRPs and protection & automation solutions.

- Identify and develop new business opportunities with utilities (state/central electricity boards), EPC contractors, panel builders, OEMs, industrial houses, and consulting engineers.

- Manage and grow relationships with existing key accounts, ensuring high levels of customer satisfaction and repeat business.

- Prepare and follow up on technical-commercial offers, quotations, and tenders; negotiate pricing, terms, and contracts within approved guidelines.

- Coordinate with design, application engineering, and production teams to ensure customer technical requirements (relay schemes, protection philosophy, IEC 61850 / communication protocols, etc.) are met.

- Register products with utilities/consultants and get products approved/vendor-listed as required for project business.

- Track upcoming projects, tenders, and market intelligence on competitor products, pricing, and strategies for numerical relays and related switchgear/protection equipment.

- Plan and participate in marketing activities exhibitions, seminars, technical presentations, and customer training programs to promote the product range.





- Monitor receivables and coordinate with the finance/collections team to ensure timely payment collection from customers.

- Prepare periodic sales MIS, forecasts, and reports (order booking, pipeline, dispatch status) for management review.

- Assist in budgeting, channel/distributor management, and dealer network development where applicable.

- Ensure compliance with company policies, pricing guidelines, and applicable statutory/regulatory requirements.

Preferred candidate profile

- Strong technical understanding of numerical relays, protection schemes (overcurrent, differential, distance, etc.), switchgear, and substation automation.

- Working knowledge of communication protocols such as IEC 61850, Modbus, DNP3, IEC Protocols is an added advantage.

- Excellent negotiation, presentation, and relationship-management skills.

- Strong business development and consultative selling ability in a B2C/B2B/project-sales environment.

- Good understanding of tendering processes, government/utility procurement, and EPC project cycles.

- Proficiency in MS Office (Excel, PowerPoint) and CRM/ERP tools for sales tracking.

- Self-driven, target-oriented, and willing to travel extensively within India.

- Valuable communication skills in English.

📌 Senior Sales Engineer -Sales & Marketing (Faridabad)
🏢 Synergy Systems u0026 Solutions (SSS)
📍 Faridabad