Position: Marketing Executive

Department: Sales & Marketing

Industry:IT & Software Solutions

Employment Type: Full-Time

1. Job Purpose

The Marketing Executive will be responsible for promoting and marketing the company's software products and solutions through field marketing, digital marketing, and telemarketing activities.

The role involves identifying potential customers, generating business leads, conducting product presentations, maintaining customer relationships, and converting prospects into business opportunities.

The candidate will contribute to increasing brand awareness, expanding the customer base, and achieving the company's sales and marketing objectives.

2. Key Roles and Responsibilities

A. Field Marketing

- Identify and approach potential customers, businesses, educational institutions, and other target clients.

- Conduct field visits and face-to-face meetings to promote company software products.

- Arrange and conduct product demonstrations and presentations.

- Generate leads through direct marketing activities, networking, and customer visits.

- Build and maintain strong relationships with prospective and existing customers.

- Follow up on field-generated leads and support the conversion process.

B. Digital Marketing

- Promote company products and services through social media and other digital platforms.

- Assist in planning and executing digital marketing campaigns.

- Create and coordinate promotional content, posts, and marketing materials.

- Generate online leads through digital marketing activities.

- Monitor campaign performance,



engagement, and lead generation.

- Support website, social media, and online brand promotion activities.

C. Telemarketing

- Make outbound calls to potential customers and business prospects.

- Explain company products, services, and software solutions over the phone.

- Identify customer requirements and generate qualified leads.

- Schedule appointments and product demonstrations.

- Follow up with interested customers and maintain lead records.

- Maintain professional communication and ensure timely customer responses.

D. Sales & Business Development

- Develop a transparent understanding of all company software products and their features.

- Identify customer needs and recommend suitable software solutions.

- Support the sales process from initial inquiry to deal closure.

- Achieve assigned monthly and quarterly targets.

- Maintain customer databases, lead reports, and follow-up records.

- Coordinate with the sales, technical, and management teams.

3. Products and Solutions to Be Promoted

The Marketing Executive will be responsible for promoting the company's complete range of software products and services, including:

- Learning Management Systems (LMS).





- Educational and institutional software solutions.

- Business management software.

- Other software products and digital solutions offered by the company.

4. Required Qualifications

- Prior experience in IT sales, software marketing, or business development will be an added advantage.

5. Required Skills and Competencies

- Excellent verbal and written communication skills.

- Strong interpersonal and customer-handling skills.

- Positive presentation, negotiation, and convincing abilities.

- Basic knowledge of digital marketing and social media platforms.

- Ability to understand and explain software products.

- Good lead generation and follow-up skills.

- Target-oriented and self-motivated approach.

- Willingness to travel for field marketing activities.

- Ability to work independently and collaboratively.

8. General Expectations

- Maintain professional conduct and communication with customers.

- Represent the company and its products professionally.

- Maintain confidentiality of company and customer information.

- Submit regular activity and performance reports.

- Stay updated about company products, services, and market trends.

- Take responsibility for achieving assigned duties and targets.

Job Objective: To increase the company's market presence, generate qualified business opportunities, promote software solutions, and contribute to overall business growth.

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Sales and Marketing Representative (Kannur)
🏢 Tecnots Private
📍 Kannur