About the Role

- The Senior Commercial Analyst is the bridge between analysis and decision-making. You will independently lead major NRM modules, synthesize multiple sources of evidence into a coherent answer, and work directly with market and brand stakeholders to shape practical commercial recommendations.
- This role is designed for experienced industry hires and ex-consultants who want to combine consulting-style problem solving with direct ownership of Revenue Growth Management decisions.

Strong candidates may come from strategy consulting, RGM/pricing, commercial finance, consumer insights, revenue analytics, category strategy or other growth-oriented roles.

Key Responsibilities
- - Lead one or more analytical / strategy modules within global NRM engagements across strategic pricing, value architecture, menu optimization, consumer strategy, channel economics, promotions and unit economics.

- - Structure ambiguous commercial problems into hypotheses, issue trees, analytical workplans and clear decision questions; guide analysts and specialists on the work required to answer them.

- - Synthesize transaction data, consumer research, competitor intelligence, cost and P&L; information, market context and revenue science outputs into a single commercial point of view.

- - Develop strategic pricing and revenue recommendations using evidence from realized price, price ladders, elasticity, market basket, willingness-to-pay research, competitive price indices, margin and traffic risk.

- - Shape menu and value architecture across ALC, Everyday Value, Disruptive Value, Good-Better-Best tiers, group sizes,



dayparts and channels; identify gaps, cannibalization, trade-up and premiumization opportunities.

- - Quantify opportunity size and business impact, connecting recommendations to transactions, SSSG/SSTG, AUV, revenue, COS%, contribution margin, unit economics and EBITDA through scenario and sensitivity analysis.

- - Lead stakeholder interviews, working sessions and workshops with Marketing, Finance, Operations, Digital, Insights and market leadership; build alignment around the answer and the actions required.

- - Own executive-ready storylines, presentations and recommendation pages, ensuring every analysis connects to a clear "so what", "now what" and financial ambition.

- - Partner closely with the Data & Revenue Science pod to frame model requirements, challenge outputs and ensure analytical results are commercially interpretable and actionable.

- - Coach Commercial Analysts, raise the quality bar on analyses and slides, and build reusable NRM frameworks, playbooks and thought leadership.

Capability Ownership
- Senior Commercial Analysts are expected to build distinctive depth in a Primary NRM capability while developing a Secondary capability. Examples include Strategic Pricing,



Consumer & Value, Menu / Merchandising, Commercial Finance, Channel / Digital, or Operations / Unit Economics.

What Success Looks Like
- - You can independently own a module, not just the analyses - you know what question matters, what evidence is needed and what decision should follow.

- - You connect multiple analyses into one commercial answer and can defend the recommendation with senior stakeholders.

- - You combine analytical rigor with practical judgment, recognizing when the model needs to be balanced with consumer, operational or franchisee realities.

- - You make junior team members better through explicit direction, feedback and high standards.

Qualifications
- - Bachelor’s degree required; MBA / PGDM / PGP or other relevant postgraduate qualification preferred.

- - Typically 5-8+ years of relevant experience in strategy consulting, Revenue Growth Management, strategic pricing, commercial strategy, finance, consumer insights, analytics or related growth roles.

- - Strong structured problem-solving and quantitative skills, with demonstrated ability to work with large commercial datasets and build scenario-based recommendations.

- - Advanced Excel and PowerPoint skills; strong data visualization and executive storytelling capability.

- - Experience managing senior stakeholders and leading workshops or cross-functional working sessions.

- - Strong written and oral communication skills, with confidence operating in global and multicultural environments

📌 Senior Commercial Analyst (Gurugram)
🏢 Yum! Brands
📍 Gurugram