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We are looking for a dynamic and data-driven Retention Marketing (Sr Executive / AM)to drive customer retention, repeat purchases, and long-term customer value. This role focuses on leveraging data, personalization, and omnichannel engagement strategies to build meaningful relationships with customers and enhance conversion across multiple touchpoints.

Key Responsibilities

- Own and manage the CRM and retention strategy across Email, WhatsApp, Push Notifications, and SMS channels.

- Design and implement personalized customer journeys based on customer behaviour, lifecycle stages, and insights.

- Integrate online and offline customer data to deliver seamless omnichannel experiences.

- Analyze customer data to monitor retention, churn rate, customer lifetime value (CLV), and funnel performance.





- Identify opportunities to improve repeat purchases and customer engagement through targeted campaigns.

- Generate and present actionable insights and performance reports using tools such as GA4, Shopify Analytics, and Firebase.

- Collaborate with marketing, product, and customer experience teams to optimize CRM campaigns and improve conversion rates.

Candidate Requirements:

- Strong understanding of CRM platforms and omnichannel customer journeys.

- Experience working with customer data, segmentation, and personalization strategies.

- Hands-on experience with GA4, Shopify Analytics, Firebase, or similar analytics tools.

- A data-driven mindset with robust analytical and problem-solving abilities. Excellent communication and collaboration skills

📌 Retention Marketing Specialist (Mumbai)
🏢 Tyaani Jewellery
📍 Mumbai