Performance Marketing & Social Media Specialist About the Role

Experience Level: 2–4 Years

We are looking for a data-driven and creative Performance Marketing & Social Media Specialist to lead our paid acquisition strategies and manage our brand’s social media presence. In this dual-focus role, you will design, execute, and optimize multi-channel performance marketing campaigns (paid ads) while building an engaging content footprint across key social media channels.

The ideal candidate bridges analytical precision with creative agility—someone who can read ad metrics, run A/B tests, write compelling ad copy, and keep their finger on the pulse of social media trends.

Key Responsibilities1. Performance Marketing & Paid Media (60%)

- Campaign Strategy & Execution: Plan, launch, and manage high-ROI paid media campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, Performance Max), LinkedIn Ads, and other relevant platforms.
- Funnel Optimization: Optimize complete user acquisition funnels to drive conversion rates, reduce Customer Acquisition Cost (CAC), and improve Return on Ad Spend (ROAS).
- Budget & Bid Management: Daily management of ad spend budgets, bid strategies, and audience targeting to ensure effective allocation of resources.
- A/B Testing: Continuously test creative assets, headlines, landing pages, audiences, and ad placements to discover winning variations.
- Tracking & Analytics: Implement and maintain tracking infrastructure (Meta Pixel, Google Tag Manager, GA4, UTM frameworks) to ensure precise measurement and attribution.
- Reporting: Analyze performance data weekly/monthly to provide actionable insights, key learnings, and strategic suggestions to leadership.

2. Social Media Management & Organic Growth (40%)

- Content Calendar: Plan, schedule, and maintain a consistent content calendar across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter).
- Creative Strategy & Copywriting:



Collaborate with graphic designers and video editors to create high-performing posts, Reels, Shorts, and carousel carousels. Write engaging, conversion-oriented copy.
- Community Engagement: Monitor brand mentions, respond to comments and direct messages, and foster an active online community.
- Trend Spotting: Track industry trends, platform algorithm changes, and viral content formats to capitalize on real-time marketing opportunities.

Key Requirements & Qualifications

- Experience: 2–4 years of hands-on experience managing paid ad campaigns (Meta Ads & Google Ads) and organic social media accounts.
- Education: Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field (or equivalent practical experience).
- Technical Skills:
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Google Tag Manager.
- Experience with social media management tools (e.g., Buffer, Hootsuite, Sprout Social, or Later).
- Familiarity with design tools like Canva or basic Photoshop/Figma is a strong plus.
- Analytical Mindset: Strong understanding of performance metrics—CTR, CPC, CPA, ROAS, LTV, Conversion Rates, and Impression Share.
- Creativity & Copywriting: Excellent written communication skills in English with an ability to adapt tone to different audiences and platforms.
- Project Management: Ability to manage multiple campaigns simultaneously, hit tight deadlines, and work independently.

What We Offer

- Competitive Salary: [3.5lac to 6lac per annual / Dependent on Experience]
- Growth & Learning: Annual budget for certifications, ad spend experimentation, and industry conferences.
- Work hours: [10am to 7pm working hours].
- Extra Incentive bonus: [ As per performance 3% to 6% incentive on Revenue ]

How to Apply

Interested candidates can send their Resume, Portfolio (showing previous performance marketing results/ad creatives), and links to social media profiles managed by them to [[email protected]]

Pay: ₹350,000.00 - ₹600,000.00 per year

Experience:

- Performance marketing: 1 year (Preferred)

Work Location: In person

📌 Performance Marketing & Social Media Specialist (Event Industry) (Ahmedabad)
🏢 Reva Eventpro
📍 Ahmedabad