Note: Only candidates who apply through this job link will be considered for the role.

About Backdropsource

Backdropsource is a global supplier of custom-printed fabric displays, trade show booths, signage and related marketing products, in business since 2002. We run Shopify storefronts across 12+ country-specific markets, and organic search is one of our biggest growth channels.

About the Role

We are looking for a hands-on SEO growth leader to own organic growth across our international e-commerce stores. You will be accountable for strategy, prioritization, execution and measurable traffic and revenue growth, not just rankings or reporting.

What You Will Do

- Own SEO end to end across multiple country stores, with a 6-12 month growth strategy, a prioritized roadmap and a monthly execution plan.
- Build realistic organic traffic, conversion and revenue forecasts, track results month over month against targets, and adjust quickly when results are off track.
- Identify the 3-5 highest-impact opportunities at any time and focus the team on the initiatives that move qualified traffic, conversions and revenue.
- Lead e-commerce SEO across site architecture, collection and product pages, internal linking, indexation, structured data, Core Web Vitals and other technical issues.
- Own international SEO across country stores: market-level keyword opportunities, localization, hreflang and canonical strategy, and preventing cross-store duplicate content.
- Set content strategy and priorities, and direct writers, analysts and other resources to create, improve and refresh content based on search intent and business impact.




- Use GA4, Google Search Console, Shopify Analytics and SEO platforms to understand what is working, why performance changed and what to do next.
- Own visibility in Google AI Overviews, AI search and AEO/GEO, and turn changes in search behavior into practical site and content actions.
- Work closely with content, development, design and business teams, remove bottlenecks and drive initiatives to completion quickly.

What We Are Looking For

- 5-7+ years of hands-on SEO experience, including at least 2 years owning the channel as a Lead, Manager or senior individual contributor.
- Strong e-commerce SEO experience. Shopify or Shopify Plus, and B2B or high-consideration commerce experience, are strongly preferred.
- Proven ability to build an SEO strategy independently, turn it into an actionable roadmap and lead execution with a lean team.
- Solid command of technical SEO, content-led SEO, international SEO, keyword and competitor research, and e-commerce information architecture.
- Analytical and commercial mindset: you connect SEO work to traffic, conversions and revenue, not just visibility metrics.
- Hands-on knowledge of GA4, Google Search Console, Shopify Analytics, Semrush or Ahrefs, and Screaming Frog.
- Driven and outcome-oriented, comfortable challenging priorities, moving fast and being held to measurable growth goals.

APPLY LINK: https://hiredesk.backdropsource.app/apply/8305402d-153b-4ac5-8ecc-cf1881c965a6?src=Indeed

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

- Health insurance
- Provident Fund

Work Location: In person

📌 Senior SEO Expert (Coimbatore)
🏢 Backdropsource
📍 Coimbatore