Role summary

We are looking for a hands-on Marketing Manager to develop branding and marketing strategies, strengthen our B2B brands and generate qualified leads, particularly through LinkedIn. You will lead a small marketing team and collaborate with Sales, Application Engineering, Content, Design and IT teams across multiple group businesses.

Key responsibilities

- Develop branding and marketing strategies, including positioning, messaging, target audiences and growth priorities for each business.

- Translate strategies into marketing plans, budgets and campaigns with measurable objectives.

- Define ideal customer profiles, target accounts and buyer personas with Sales and technical teams.

- Manage LinkedIn content, Sales Navigator prospecting, paid campaigns and account-based marketing.

- Work with the Content and Design teams to create engaging campaigns, case studies, presentations and sales materials that follow brand guidelines.

- Work with the IT team to improve websites, landing pages, CRM integration, marketing automation and analytics.

- Maintain consistent branding and messaging across digital channels, events and customer communications.





- Coordinate lead qualification with Application Engineers and ensure effective handover to Sales.

- Lead marketing executives and manage consultants, agencies and partners.

- Track qualified leads, meetings and pipeline contribution; use data and AI tools to improve results and efficiency.

Requirements

- 5–8 years of B2B marketing experience, including at least 3 years in digital lead generation.

- Proven experience developing branding and marketing strategies.

- Solid knowledge of LinkedIn marketing, Sales Navigator and Campaign Manager.

- Experience leading a small team and collaborating with Content, Design, IT and Sales.

- Ability to translate technical products and services into clear customer messaging.

- Strong English communication, analytical and organizational skills.

- Practical experience with AI tools, CRM platforms and marketing analytics.

- Degree in marketing, business, communications or a related field.

Experience in industrial or engineering businesses, international markets and managing multiple brands is preferred.

Pay: ₹50,000.00 - ₹100,000.00 per month

Experience:

- 8years: 5 years (Required)

Work Location: In person

📌 Head of Marketing (Nalukettu)
🏢 Gravity Bussiness Process Pvt.Ltd
📍 Nalukettu