Sales & Business Development

- Deliver primary and secondary sales targets across the region.

- Drive distribution expansion, market share and outlet penetration.

- Develop and execute regional sales plans to achieve sustainable growth.

- Identify new business opportunities across GT, MT, highway and institutional channels.

Distributor & Channel Management

- Appoint, manage and develop distributors across assigned territories.

- Improve distributor productivity, coverage and service levels.

- Ensure healthy inventory management and working capital discipline.

- Build a strong presence across highway retail and institutional accounts.

Market Execution

- Ensure high standards of product availability, visibility, pricing and merchandising.

- Execute product launches, promotional activities and trade programmes effectively.

- Monitor competition and recommend market interventions.

Team Management

- Lead, coach and develop Area Sales Managers, Sales Officers and distributor sales teams.

- Drive execution excellence through regular market working and structured performance reviews.

Planning & Reporting

- Prepare sales forecasts and regional business plans.

- Conduct regular business reviews with distributors and internal stakeholders.





- Ensure timely and accurate sales reporting and adherence to company processes.

Key Performance Indicators

- Achievement of primary and secondary sales targets

- Distribution expansion and outlet coverage

- Distributor productivity and profitability

- Growth of highway and institutional business

- Market execution standards

- Team performance and capability development

Skills & Competencies

- Solid understanding of FMCG sales and distribution

- Proven expertise in General Trade execution

- Experience developing highway and institutional channels

- Strong distributor management and negotiation skills

- Analytical mindset with sound commercial acumen

- Leadership, coaching and people management skills

- High ownership and execution orientation

Experience & Qualifications

- 812 years of sales experience in beverages, dairy, confectionery or FMCG.

- Proven track record of driving growth across North India.

- Experience in building distribution networks and scaling regional businesses.

- Existing relationships across distributor and trade networks in North India will be an advantage.

- Graduate required

- If interested please call whatsApp - 99011 85971

📌 Regional Sales Manager (Delhi)
🏢 Bridge Consultants
📍 Delhi