SEO Specialist – Digital Marketing & Client SEO

Company: Tapify
Location: Nagpur, Maharashtra
Job Type: Full-Time
Work Mode: On-site
Experience: 1–3 Years
Salary: Negotiable, based on experience and skills

Job Overview

Tapify is looking for a skilled and result-oriented SEO Specialist to manage and improve the organic search presence of Tapify and its clients.

The candidate will be responsible for developing SEO strategies, improving Google rankings, increasing organic traffic, generating quality backlinks, and optimizing websites and Google Business Profiles.

This role involves working on multiple client websites across different industries, along with improving Tapify's own website visibility and organic lead generation.

Key Responsibilities

1. Tapify Website SEO

- Develop and execute SEO strategies to improve Tapify's organic visibility.
- Conduct keyword research to identify high-volume and business-relevant keywords.
- Optimize website pages, landing pages, blogs, meta titles, descriptions, headings, and URLs.
- Improve Google rankings for targeted keywords.
- Create SEO-friendly content strategies and blog topics.
- Build quality backlinks through guest posting, blog submissions, directory listings, and outreach.
- Monitor organic traffic, keyword rankings, and website performance.

2. Client SEO Management

- Manage SEO activities for multiple Tapify clients across different industries.
- Perform website SEO audits and competitor analysis for clients.
- Create location-based landing pages to improve local search visibility.
- Optimize client websites for local and service-based keywords.
- Improve Google Business Profile rankings and visibility.
- Execute on-page, off-page, technical, and local SEO strategies.
- Track individual client SEO performance and prepare regular reports.
- Identify current keyword opportunities to generate organic enquiries and leads.

3. Off-Page & Technical SEO





- Perform backlink analysis and competitor backlink research.
- Execute white-hat link-building strategies.
- Identify and resolve technical SEO issues.
- Improve website indexing, crawlability, page structure, and internal linking.
- Optimize website performance and mobile-friendliness.
- Work on schema markup and structured data where applicable.

Required Skills

- Strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
- Practical experience with Google Search Console and Google Analytics 4.
- Knowledge of Ahrefs, SEMrush, Ubersuggest, or similar SEO tools.
- Experience in keyword research and competitor analysis.
- Hands-on experience with backlink building and guest posting.
- Knowledge of Google Business Profile optimization.
- Understanding of WordPress and basic HTML.
- Ability to manage multiple websites and SEO projects simultaneously.
- Good analytical, communication, and reporting skills.

Qualifications & Experience

- Graduate in any discipline.
- 1–3 years of hands-on SEO experience preferred.
- Freshers with strong practical SEO knowledge and demonstrable project work may apply.

Key Performance Indicators (KPIs)

- Improvement in Tapify's organic keyword rankings.
- Growth in organic website traffic.
- Increase in organic leads and enquiries.
- Improvement in local search visibility for client businesses.
- Growth in quality and relevant backlinks.
- Improvement in client website search performance.
- Timely execution and reporting of SEO activities.

Why Join Tapify?

- Opportunity to work on multiple real-world SEO projects.
- Exposure to different industries and business websites.
- Opportunity to work with digital marketing and technology products.
- Career growth in SEO, digital marketing, and organic growth strategies.

How to Apply: Apply through Indeed with your updated resume and examples of websites or SEO projects you have previously worked on.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 SEO Specialist (Nagpur)
🏢 Tapify
📍 Nagpur