The Public Relations Officer (PRO) will be responsible for promoting Narayana International School, Dagapur, building strong relationships with parents and the local community, generating admission leads, and supporting the school's admission and marketing activities for the 2027–28 academic session.

Key Responsibilities:

- Parent Interaction: Communicate with prospective parents, address their queries, explain the school's facilities and academic offerings, and encourage campus visits and admissions.
- Field Marketing: Visit nearby residential areas, schools, coaching centres, preschools, and other potential catchment areas to promote the institution.
- Lead Generation: Identify prospective students, collect relevant parent enquiries with consent, maintain lead records, and follow up regularly to convert enquiries into admissions.
- School Promotion: Conduct promotional activities, educational seminars, awareness campaigns, events, and community engagement programmes.
- Relationship Building: Develop and maintain professional relationships with parents, local institutions, community representatives, and other stakeholders.
- Admission Support: Coordinate with the admission and counselling teams to ensure timely follow-ups, campus visits, and admission conversions.




- Reporting and Target Achievement: Maintain daily activity reports, field visit records, lead databases, and admission conversion reports while achieving assigned monthly targets.

Required Skills and Qualifications:

- Minimum Class 12 qualification.
- Preferably 6 months or more of experience in school marketing, education, sales, or public relations.
- Good communication, convincing, negotiation, and interpersonal skills.
- Smart, energetic, self-motivated, and target-oriented personality.
- Ability to build rapport with parents and conduct field-based promotional activities.
- Two-wheeler and valid driving licence are mandatory for field travel.

Performance Expectations: The PRO is expected to generate quality admission leads, conduct regular parent interactions and field visits, organise promotional activities, maintain accurate reports, and contribute directly to the school's admission targets and brand visibility.

Job Location: Narayana International School, Dagapur, Siliguri.

Pay: ₹12,000.00 - ₹20,000.00 per month

Perks

- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Public Relations Officer (Khairani)
🏢 narayana international school
📍 Khairani