Job Title: Performance Marketing Specialist / Manager

Summary

We are seeking a results-driven Performance Marketing Specialist / Manager to lead and scale digital marketing campaigns across paid channels. This role focuses on driving measurable growth through data-backed strategies, campaign optimization, and continuous experimentation.

Key Responsibilities

- Plan, launch, and manage paid digital campaigns across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads and other relevant platforms
- Optimize campaigns to achieve performance goals such as CPL, CPA, and ROAS
- Manage and allocate budgets efficiently across channels
- Set up and monitor conversion tracking using tools like Google Tag Manager, pixels, and event tracking
- Conduct A/B testing for ad creatives, copy, landing pages, and audience segments




- Analyze campaign data and user behavior using Google Analytics and other tools
- Identify growth opportunities and scale high-performing campaigns
- Collaborate with content, design, and tech teams to improve funnel performance
- Prepare regular performance reports with actionable insights

Requirements

- Min 3+ years of experience in performance marketing
- Hands-on experience managing paid campaigns with proven ROI
- Solid expertise in: Google Ads & Meta Ads platforms ,Conversion tracking and attribution models, Google Analytics / GA4
- Ability to interpret data and translate it into actionable strategies
- Experience in budget planning and forecasting

Job Types: Full-time, Permanent Pay: From ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist / Manager (Civil Lines)
🏢 Wonderpay Technologies
📍 Civil Lines