About Smartivity

Smartivity is India's #1 STEM toy brand, founded in 2015 by three IIT Delhi engineers. We make screen-free wooden DIY construction kits for kids aged 3–14.

You'll find us on Amazon India, Amazon US, Blinkit, our own websites, and in 3,000+ offline stores across

20+ countries. Our websites, smartivity.in and smartivity.com, are where we build direct relationships with parents and gift buyers.

About the role

You will own paid acquisition for our two D2C websites: smartivity.in for India and smartivity.com for the

US. You will run Google, Meta and TikTok ads to grow profitable website revenue, keeping blended ROAS and CAC within target.

This is a hands-on role. You will build and run campaigns yourself, read the data daily, and work closely with the creative, website and leadership teams. It suits someone from an ad agency who wants to own one brand's growth end to end, not just report on accounts.

Key responsibilities

Campaign management

- Plan, launch and optimise Google Ads for both sites: Search, Shopping, Performance Max, YouTube and

Demand Gen.
- Run Meta (Facebook and Instagram) and TikTok campaigns across prospecting, retargeting and catalog ads.
- Structure separate accounts, audiences and budgets for India and the US.
- Build event plans for Diwali, back-to-school, Black Friday / Cyber Monday and Q4 holiday gifting, then run them live.

Performance and budgets

- Own spend, ROAS, CAC, CPA and contribution margin by site, channel and campaign.
- Shift budgets across Google, Meta and TikTok weekly based on blended results, margin, stock and seasonality.

Performance Marketing Manager — D2C Websites (India & US)

- Grow new-customer revenue and repeat purchase, not just last-click conversions.

Analytics and reporting

- Maintain clean tracking: GA4, Google Tag Manager, Meta Pixel and Conversions API, TikTok Pixel and





Events API, and Shopify integrations.
- Publish weekly dashboards and a monthly business review for leadership.
- Design and read tests on creatives, audiences, landing pages and bidding.

Cross-functional work

- Brief the creative team and UGC creators on ad formats, hooks and a steady pipeline of new creatives,

especially short-form video for Meta and TikTok.
- Work with the website team on landing pages, offers and conversion rate.
- Coordinate with external agencies and tools where used.

Must-have qualifications

- 2–4 years in performance marketing, including at least 1.5 years at a digital or performance ad agency.
- Hands-on management of Google Ads and Meta Ads for D2C e-commerce brands, with meaningful monthly spend.
- Experience running campaigns for the US or another international market, not just India.
- Robust command of ROAS, CAC, CPA, CTR, CVR, AOV and contribution margin, and how they trade off.
- Working knowledge of GA4, Google Tag Manager, Meta Pixel / CAPI and Shopify conversion tracking.
- A sharp eye for ad creative and the ability to brief designers and editors on what to make next.
- Advanced Excel or Google Sheets, clear written English, and the ability to present numbers to leadership.
- Comfortable working across Indian and US time zones during key events.

Good to have

- Preferred: past experience running D2C ads for the US market.
- Hands-on TikTok Ads experience, including Spark Ads and TikTok Shop.
- Experience with UGC and influencer creative programs.
- Attribution and measurement tools such as Triple Whale, Northbeam or incrementality tests.
- Landing page testing tools and CRO experience.
- Basic SQL, Looker Studio or Power BI.
- Experience in toys, kids, education or gifting categories, where Q4 drives a large share of the year.

Interested candidate can share their CV at [email protected]

📌 Performance Marketing Associate (New Delhi)
🏢 Smartivity
📍 New Delhi