IMPORTANT:

Please submit your resume in PDF format only, and kindly read the JD in its entirety.

ROLE OVERVIEW:

This role is about catering to quick commerce consumers. You will be the driving force behind our client’s visibility and sales on India’s fastest-growing Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc.

As a Performance Marketing Executive, you won't just run ads; you'll ensure a 30-year legacy brand is visible on the digital shelf across the Quick Commerce ecosystem.

This role owns the advertising P&L.; Your work will directly impact the company's bottom line by scaling revenue and acquiring new customers.

If you are passionate about high-speed retail and love seeing instant results from your campaigns, this role lets you make a massive impact.

ROLE DETAILS:

- Role: Performance Marketing Executive - Quick Commerce Ads (Blinkit and Zepto)

- Experience Required: 6 months running ads on Blinkit or Zepto

- Client’s Industry: Food & Beverage (F&B;)

- Location: Bengaluru (Near Electronic City)

- Employment Type: Full-time

- Work Arrangement: Work from Office (WFO)

- Working Days: Mon-Sat

ABOUT THE CLIENT’S COMPANY:

Our client is a 30 year old leading Food & Beverage (F&B;) brand known for its high-quality products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce.

With over three decades of legacy and state-of-the-art manufacturing, the company is in a phase of dynamic growth, modernizing operations to serve millions of customers while maintaining its core value of excellence.

ROLES & RESPONSIBILITIES:

1. QUICK COMMERCE AD CAMPAIGN MANAGEMENT

- Execute and manage end-to-end paid campaigns specifically on Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc.

- Perform keyword research and selection to ensure the brand appears for the most relevant high-intent searches.





- Collaborate with the designers and creative team to develop high-converting ad creatives and banners.

2. PAID CAMPAIGNS P&L; OWNERSHIP & AD BUDGET OPTIMIZATION

- Take full ownership of the paid-campaign P&L; across Quick Commerce channels.

- Manage and allocate monthly marketing budgets effectively to maximize Return on Ad Spend (ROAS).

- Monitor daily spend against sales performance to ensure campaigns remain profitable and within target cost-of-acquisition metrics.

3. ANALYTICS, REPORTING & STRATEGY

- Track critical performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.

- Prepare weekly and monthly performance reports for the leadership team, highlighting wins, insights, and areas for improvement.

- Identify trends in the Quick Commerce space and suggest new performance marketing strategies to stay ahead of competitors.

WHAT WE ARE LOOKING FOR:

a) Must-Haves:

- Full-time bachelor's degree.

- Minimum 6 months of hands-on experience running ads on Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, etc.

- Good understanding of ROAS (Return on Ad Spend) and experience managing advertising budgets.

b) Nice-to-Haves:

- Experience in the Food & Beverage (F&B;) or FMCG industry.

- Knowledge of listing optimization (SEO) for Quick Commerce platforms.

c) Tools & Skills Required:

- Familiarity with Blinkit Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.

- Strong analytical thinking and the ability to work in a quick-paced environment.

PERKS & BENEFITS:

- Health Insurance

- Meal at the Office

- Annual Festive Bonus

- Employee Discount Across the Brand's Retail Outlets

REPORTING STRUCTURE:

This role will report to the key leadership team.

CANDIDATES / APPLICANTS, PLEASE NOTE:

Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.

📌 Performance Marketing Executive - Quick Commerce Ads (Blinkit and Zepto) (Bengaluru)
🏢 Apex Growth Talent
📍 Bengaluru