About IMARISE

At IMARISE, we partner with brands to build scalable growth systems- not just marketing campaigns. We help businesses across D2C, eCommerce, Manufacturing, Healthcare, Real Estate, Education, and B2B industries grow through performance marketing, data-driven strategies, AI, automation, and conversion optimization.

Performance Marketing & Social Media Growth Specialist

We're looking for a versatile Performance Marketing & Social Media Growth Specialist who can manage paid advertising campaigns, handle social media accounts, create growth strategies, and deliver measurable results.

We need someone who understands both sides of digital growth — acquiring customers through paid campaigns and building brand presence through consistent, engaging social media communication.

Key Responsibilities

1. Performance Marketing

- Plan, launch, and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Manage campaign budgets to maximize ROI and ROAS.
- Conduct audience research, segmentation, and A/B testing.
- Optimize campaigns using CTR, CPC, CPA, CPL, ROAS, and conversion rates.
- Set up and monitor Meta Pixel, Google Tag Manager, GA4, and conversion tracking.

1. Social Media Management

- Manage social media accounts across Instagram, Facebook, and LinkedIn.
- Develop monthly content calendars aligned with brand objectives.
- Plan and coordinate static posts, carousels, reels, stories, and other content formats.
- Write engaging captions, post descriptions, and relevant hashtags.
- Schedule and publish content consistently.
- Monitor comments, messages, audience engagement, and community interactions.
- Track social media performance, reach, engagement, follower growth, and content effectiveness.
- Coordinate with designers, video editors,



and content creators to ensure timely content delivery.
- Identify trending topics, content opportunities, and creative approaches to improve brand visibility.

1. Growth & Strategy

- Develop customer acquisition strategies for lead generation and eCommerce brands.
- Analyze customer journeys and identify conversion opportunities.
- Collaborate with the creative team to develop high-performing ad creatives and landing pages.
- Suggest innovative campaign and content ideas based on market trends and competitor analysis.

1. Analytics & Reporting

- Prepare weekly and monthly performance reports.
- Monitor campaign KPIs and social media metrics.
- Recommend optimization strategies based on data and audience behaviour.
- Track marketing performance across multiple channels.

1. Client & Team Collaboration

- Work closely with founders, designers, content creators, and sales teams.
- Participate in client meetings to discuss campaign strategies and performance.
- Manage multiple client accounts and ensure timely execution of marketing activities.

Required Skills 2–3 years of hands-on experience in performance marketing and social media management.
- Strong experience managing Meta Ads and Google Ads campaigns.
- Good understanding of GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Practical experience managing Instagram, Facebook,



and LinkedIn business accounts.
- Understanding of content planning, social media calendars, captions, hashtags, and engagement strategies.
- Knowledge of campaign optimization, audience targeting, and remarketing.
- Strong analytical, creative, and problem-solving skills.
- Valuable communication and presentation skills.
- Ability to manage multiple projects simultaneously.

Preferred Qualifications
- Experience working with D2C, eCommerce, or lead generation businesses.
- Familiarity with Shopify, WooCommerce, or WordPress.
- Understanding of CRM tools and marketing automation.
- Basic knowledge of Canva or creative coordination.
- Experience with Amazon Ads is a plus.

What We're Looking For We're not looking for someone who simply launches ads or schedules social media posts.

We're looking for someone who:

- Thinks like a growth marketer.
- Understands both paid acquisition and organic brand building.
- Can plan, execute, analyze, and optimize campaigns.
- Has a creative mindset backed by data.
- Takes ownership of client accounts and campaign performance.
- Can independently manage day-to-day marketing activities.
- Wants to build long-term client success.

What You'll Get
- Competitive salary with performance-based growth opportunities.
- Opportunity to work directly with founders and decision-makers.
- Exposure to multiple industries and high-impact projects.
- A collaborative, learning-focused work environment.
- Career growth in a fast-growing growth consulting company.

Salary ₹2,40,000 – ₹3,50,000 per annum (CTC)

Compensation will depend on experience, skills, and interview performance.

Pay: Up to ₹350,000.00 per year

Work Location: In person

📌 Performance Marketing & Growth Specialist (Wadgaon Sheri)
🏢 Pinmaclefly.com
📍 Wadgaon Sheri