ROLE SUMMARY — YEH KAAM KYA HAI?

Aap Civil Guruji ke Brand Partnerships vertical ke HEAD honge. Aapka ek hi mission hai:

Construction industry ke TOP brands se ₹30 Lakh+ monthly partnerships close karna

through education-integrated brand collaborations that feel like genuine teaching, not ads

Aap brands ko convince nahi karoge ki "hamara channel pe ad lagao." Aap unhe ek PLATFORM sell karoge — jismein YouTube, Facebook, Instagram, app, offline campuses, aur 2.5L learners sab included hain. Aur sab kuch education-first approach se hoga.

TARGET BRAND CATEGORIES

Yeh woh sectors hain jinke brands se partnerships karne hain:

CATEGORY

EXAMPLE BRANDS

PARTNERSHIP VALUE

Cement

UltraTech, ACC, Ambuja, Shree, Dalmia, JK, Birla

₹20-50 Lakh/quarter

TMT Steel / Rebar

TATA Tiscon, JSW Neo, Vizag, Kamdhenu, SAIL

₹20-40 Lakh/quarter

Waterproofing

Dr. Fixit, STP, BASF, Sika, Fosroc

₹10-25 Lakh/quarter

Construction Chemicals

Asian Paints (SmartCare), Berger, Pidilite

₹15-30 Lakh/quarter

Equipment & Tools

Bosch, Hilti, Stanley, Makita, ACE, L&T;

₹10-20 Lakh/quarter

Software / Tech

AutoCAD, Revit, STAAD, Primavera, PlanGrid

₹5-15 Lakh/quarter

Readymix / Precast

RMC, Ultratech RMC, Nuvoco, Prism Johnson

₹10-20 Lakh/quarter

Pipes & Fittings

Astral, Supreme, Finolex, Prince, Ashirvad

₹8-15 Lakh/quarter

Safety & PPE

3M, Karam, Honeywell, DuPont, Udyogi

₹5-10 Lakh/quarter

Real Estate / Builders

Godrej Properties, DLF, Prestige, Shapoorji

₹15-30 Lakh/quarter

THE PARTNERSHIP STRATEGY — "EDUCATION-FIRST, NOT ADS"

Hamara USP yeh hai ki hum brands ko typical influencer sponsorship nahi bechte. Hum unhe ek educational platform partnership bechte hain jismein unka product naturally integrate hota hai. Yeh approach brand ko bhi pasand aata hai (better ROI, no ad-fatigue) aur audience ko bhi (they learn, they don’t feel sold to).

Partnership Tiers jo aap brands ko pitch karoge:

TIER

WHAT BRAND GETS

PRICING

PLATINUM

Exclusive category sponsor: 4 dedicated YT + FB + Insta videos/month + all social platforms + app banner + offline campus branding (banners in 13+ centres) + curriculum integration (brand products used in training) + monthly webinar co-hosted + WhatsApp broadcast to 2.5L learners + quarterly campus presentation { Selected 4} + Every Video Title Sponsor + 5 second starting ad each video + 3 second every short ending.
(30 titel sponsor video / Month, 30 YT-shorts / Month, 30 Insta and FB reels/Month.) (Total = 12 dedicated video + Titel 120 Video and 360 reels and shorts) {Main Channel}





₹30-40 Lakh/quarter

GOLD

2 dedicated YT videos/month + social media posts (FB, IG, Twitter) + app product showcase + offline banner at select campuses + product mention in relevant training modules.
(20 titel sponsor video / Month, 30 YT-shorts / Month, 30 Insta and FB reels/Month.) (Total 6 dedicated Vide + Total = 80 Video and 180 reels and shorts) {6 - Branch Channel}

₹15-20 Lakh/quarter

SILVER

1 dedicated YT video/Month + social media coverage + app mention.
(10 titel sponsor video / Month, 30 YT-shorts / Month, 30 Insta and FB reels/Month.) (Total = 120 Video and 360 reels and shorts) {Main Channel}

₹8-10 Lakh/quarter

CAMPAIGN

One-time project: product review video + social posts + campus demo. No long-term commitment.

₹3-5 Lakh one-time

Education-Integrated Content Examples:

- Cement Partner: "RCC Column Design" video mein naturally UltraTech cement ka grade selection explain karo —

- Waterproofing Partner: "Foundation Waterproofing" lesson mein Dr. Fixit products ka application demonstrate karo —

- Steel Partner: "TMT Bar Bending Schedule" training mein TATA Tiscon ke grades aur properties compare karo —

- Safety Partner: "Site Safety Training" module mein 3M PPE kit ka proper usage sikhao —

Har video mein brand naturally educational content ka part hota hai. Audience ko lagta hai ki Guruji padha rahe hain, brand ko lagta hai ki unka product showcase ho raha hai. WIN-WIN.

KEY RESPONSIBILITIES

1. Brand Acquisition & Deal Closing (Primary)

- Construction industry ke top 50 brands identify karna aur systematically approach karna

- C-suite / Marketing Head level pe meetings set karna — cold outreach, LinkedIn, industry events, references

- Customized pitch decks prepare karna per brand — with audience data, case studies, ROI projections

- Multi-lakh quarterly/annual deals negotiate aur close karna

- Contracts, payment terms, deliverables clearly document karna

2. Revenue Target Achievement

- Monthly target: ₹30 Lakh in brand partnership revenue

- Build a pipeline of 50+ active brand conversations at any given time

- Minimum 3-4 Platinum/Gold level partnerships running simultaneously





- Track revenue vs target weekly, course-correct proactively

3. Partnership Execution & Delivery

- Content team ke saath coordinate karna — ensure brand-integrated videos are educational, not advertorial

- Offline campus activations plan karna — product demos, workshops, branding

- App integration coordinate karna — banners, product showcases, push notifications

- Monthly performance reports prepare karna for brands (views, reach, engagement, leads generated)

4. Relationship Management

- Existing partners ke saath quarterly business reviews conduct karna

- Upsell from Silver → Gold → Platinum over time

- Handle brand feedback, content revisions, escalations professionally

- Build Civil Guruji’s reputation in the industry as THE platform for construction brand Collaboration

5. Market Intelligence

- Track what competitors (education channels) charge for brand deals

- Monitor construction industry marketing budgets aur spending trends

- Identify current brand categories that could partner (fintech for construction loans, insurance, etc.)

REQUIRED SKILLS & EXPERIENCE

Must Have (Non-Negotiable):

- 10-15 years experience in brand partnerships, sponsorship sales, or B2B business development

- Proven track record of closing ₹10 Lakh+ deals — ideally in media, digital, education, or construction

- Strong network in construction industry (cement, steel, chemicals companies) OR quick ability to build one

- Excellent pitch deck creation — can build compelling, data-driven presentations

- Negotiation skills — comfortable discussing crore-level deals with CXOs

- Fluent in Hindi + English — most brand meetings will be in Hindi/Hinglish

- Self-driven — can work independently, doesn’t need daily hand-holding

Strongly Preferred:

- Experience in influencer marketing, YouTube/digital media partnerships

- Understanding of construction industry — products, brands, market dynamics

- Experience with EdTech or education platform monetization

- Existing relationships with marketing heads at construction companies

- Experience creating brand case studies and ROI reports

Good to Have:

- Understanding of YouTube analytics, social media metrics, CPV/CPM pricing

- Experience with CRM tools (Zoho, HubSpot, Salesforce)

- Event management experience (for campus activations)

- Legal understanding of brand partnership contracts

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Senior Brand Partnerships & Revenue Manager (Saket)
🏢 Civil Guruji
📍 Saket