Digital Marketing Executive (Creative Partnership) (Coimbatore)

Digital Marketing Executive (Creative Partnership) (Coimbatore)

07 Nov
|
Kalaiworks
|
Coimbatore

07 Nov

Kalaiworks

Coimbatore

Job Description:

ROLE OVERVIEW

As a DM for Creative Partnership, you will identify, onboard, negotiate, and manage relationships with influencers, creators, models, and UGC talent for D2C brands. Your mission is to ensure a consistent, high-quality flow of performance-driven video content by building long-term creative partnerships.

This is a desk-heavy outreach and relationship role with a robust focus on communication and negotiation.

KEY RESPONSIBILITIES

Creator & Influencer Sourcing

- Identify potential influencers, creators, and models aligned with brand positioning
- Use online tools, platforms, and manual research to build talent pipelines
- Evaluate creators based on audience fit, content style, and performance potential

Outreach & Negotiation

- Initiate conversations via email, DMs, and calls
- Negotiate rates, deliverables, timelines, and usage rights
- Close partnerships efficiently while maintaining cost discipline

Relationship Management

- Build long-term partnerships with high-performing creators
- Maintain regular communication to ensure repeat collaborations
- Grow a vetted creator network across categories

Coordination & Execution

- Brief creators clearly on campaign goals and performance angles
- Coordinate timelines and ensure timely content delivery




- Work closely with the Creative Lead and Performance team to align content with growth experiments

IDEAL CANDIDATE PROFILE

- 0 – 2 years experience in sales, recruitment, vendor management, influencer marketing, or partnerships
- Comfortable with tech and AI tools
- Hands-on with Instagram, Google Search, and other digital platforms
- Strong communication and negotiation skills
- Comfortable making outbound calls and pitching
- Highly proactive in outreach and follow-ups
- Skilled in online research and digital tools
- Organized and process-driven

PERSONALITY FIT

- Confident Communicator
- Extroverted & Relationship-Oriented
- Persistent & Resilient
- Commercial Mindset
- Also: Fast executor who balances cost and quality with a bias for action.

SUCCESS IN THIS ROLE MEANS

- Consistent pipeline of creators for each brand
- Strong long-term creator relationships
- Effective negotiation with healthy cost control
- Timely delivery of performance-ready creative assets

This role sits at the intersection of sales, talent sourcing, and brand partnerships

and directly impacts creative velocity and performance outcomes.

Job Types: Full-time, Permanent, Fresher

Work Location: In person

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Creative Partnership) (Coimbatore)
🏢 Kalaiworks
📍 Coimbatore

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