1. Position Details

- Particulars Details
- Job Title Manager Digital Marketing
- Job Code To be assigned
- Department Digital Marketing
- Reporting To Senior Manager
- Location Kochi Head Office (HO)

2. Role Summary

To develop and execute digital marketing strategies that drive lead generation, brand awareness, customer engagement, and business growth while optimizing marketing budgets and maximizing return on investment (ROI).

3. Key Responsibilities

- Develop and implement digital marketing strategies aligned with business objectives.
- Manage performance marketing campaigns across relevant digital platforms to drive qualified leads and conversions.
- Oversee SEO, content marketing, social media, website optimization, and brand communication.
- Manage digital marketing budgets, channel allocation, and campaign ROI.
- Monitor marketing KPIs, analyse campaign performance, and present actionable insights to management.
- Implement marketing automation, lead nurturing, and CRM integration initiatives.
- Collaborate with Sales, Product, and Leadership teams to improve lead quality and conversion.
- Manage digital marketing agencies, vendors, and technology partners.
- Lead and develop the digital marketing team, ensuring accountability and performance.
- Track market trends, competitor activities, and emerging digital marketing opportunities.

4. Qualifications

- MBA/Postgraduate qualification in Marketing, Digital Marketing,



or an equivalent discipline.
- 6 - 9 years of relevant digital marketing experience.
- Strong experience in performance marketing, lead generation, SEO, and digital strategy.
- Proven exposure to budget management, campaign analytics, and ROI optimization.
- Experience in team management and vendor coordination will be preferred.

5. Core Competencies

Strategic marketing mindset | Leadership and people management | Performance marketing expertise | Budget and ROI management | Data-driven decision-making | Cross-functional collaboration | Analytical thinking | Execution and accountability

6. Key Performance Indicators (KPIs)

- Qualified lead generation and conversion rates.
- Cost per lead and customer acquisition cost.
- Campaign performance and marketing ROI.
- Organic traffic and digital brand engagement.
- Budget adherence and campaign optimization.
- Team productivity and vendor performance.

7. Expected Outcomes

- Consistent generation of qualified business leads.
- Improved digital visibility and brand awareness.
- Effective utilization of marketing budgets.
- Better campaign performance and measurable ROI.
- Strong coordination between Marketing and Sales.
- Continuous improvement in digital marketing effectiveness and business growth.

Pay: ₹600,000.00 - ₹900,000.00 per year

Perks:

- Paid sick time

Work Location: In person

📌 Digital Marketing Manager (Kochi)
🏢 Touracle
📍 Kochi