Digital Marketing Specialist

Focus: Meta Ads | Lead Generation | Social Media & Community Growth

We are looking for a creative and result-driven Digital Marketing Specialist with solid hands-on experience in Meta Ads, lead generation, and digital marketing. The ideal candidate should be capable of managing advertising campaigns, generating quality leads, and growing our brand's online presence.

Key Responsibilities

1. Meta Ads & Google Ads (High Priority)

- Plan, create, run, manage, and optimize Meta (Facebook & Instagram) advertising campaigns.

- Generate quality leads through targeted advertising campaigns.

- Monitor campaign performance, reduce Cost Per Lead (CPL), and improve conversions.

- Conduct A/B testing, audience targeting, retargeting, and budget optimization.

- Manage Google Ads campaigns and track their performance.

2. WhatsApp Community Growth

- Develop strategies to attract new community members.

- Plan engagement activities to keep the community active.

- Increase community participation and retention.

3. Webinar Marketing

- Drive webinar registrations through paid and organic marketing.

- Implement strategies to increase actual webinar attendance.

- Promote webinars through Meta Ads, social media, and WhatsApp communities.

4. Social Media Management

- Manage Instagram, Facebook, and other social media pages.

- Plan, create, schedule,



and publish engaging content.

- Stay updated with social media trends and improve reach and engagement.

5. LinkedIn Management

- Manage company LinkedIn pages and create professional content.

- Increase followers, engagement, brand visibility, and leads.

6. Analytics & Reporting

- Track advertising campaign performance, leads, conversions, and social media growth.

- Prepare regular performance reports.

- Analyze results and suggest strategies for improvement.

Requirements

- 2–4 years of relevant digital marketing experience.

- Strong hands-on expertise in Meta Ads (Facebook & Instagram Ads) is mandatory.

- Practical experience in lead generation and campaign optimization.

- Knowledge of Google Ads is preferred.

- Understanding of social media marketing, content creation, and community growth.

- Ability to analyze campaign data and improve advertising results.

- Creative, analytical, and result-oriented mindset.

- Experience in finance/fintech marketing will be an added advantage.

Job Type:-Full-time

Location:-Ahmedabad

Salary:- As per experience and skills

Application Question(s):

- How many years of digital marketing experience do you have?
- Have you worked in the finance services industry?
- Are you currently based in Ahmedabad

Work Location: In person

📌 Digital Marketing Specialist (Ashram Road)
🏢 Investmentor Securities
📍 Ashram Road