Company: Tooshmoda (a brand of Woolgold India)

About Us

Tooshmoda is a premium fashion and lifestyle brand and part of Woolgold (India), a textile manufacturer and exporter with over three decades of experience in luxury wool and fashion textiles. Backed by Woolgold’s craftsmanship and manufacturing expertise, Tooshmoda is expanding into Dubai, Doha, India, Australia, New Zealand, Canada and the USA, building a premium global brand through its website, marketplaces and social media.

The Role

We are looking for an experienced Branding Expert to define how Tooshmoda looks, sounds and is perceived in each of our target markets. You will own the brand identity and make sure it feels premium, consistent and culturally relevant from Dubai to Toronto. You will work closely with our SEO, marketplace, social media and design teams so that strong branding also builds search visibility and brand recall.

Key Responsibilities

- Define Tooshmoda’s brand strategy, positioning, values, messaging and tone of voice
- Build the brand story around Woolgold’s heritage, craftsmanship and quality, so customers see Tooshmoda as a trusted premium brand
- Create and maintain brand guidelines covering logo, colour palette, typography, photography style, packaging and tone of voice
- Adapt brand messaging for different markets, such as the Gulf (UAE and Qatar), India, Australia/Recent Zealand, and North America (Canada and USA), while keeping one consistent identity
- Ensure consistent branding across the website, marketplaces,



social media, email, packaging and campaigns
- Plan seasonal collections, launches and campaigns around key regional moments such as Ramadan, Eid, Diwali, winter and holiday seasons
- Work with the SEO team to align brand naming, keywords and messaging to grow branded search and online authority
- Research competitors, customer preferences and fashion trends in all target markets
- Review product pages, creatives and social content to protect brand consistency
- Brief designers, photographers and influencers on visual direction

Requirements

- 5+ years of experience in branding, brand strategy or creative direction
- Experience in fashion, apparel, accessories or lifestyle (preferred)
- A strong portfolio showing brand building, rebranding or brand guideline development
- Experience positioning a brand for multiple international markets
- Excellent communication, presentation and storytelling skills
- Understanding of how branding supports SEO (consistent naming, brand searches, online reputation)

Nice to Have

- Experience with premium or luxury positioning
- Experience branding for Gulf, Australian or North American audiences
- Knowledge of D2C and e-commerce brand building

What You Will Achieve

- A clearly positioned, recognisable premium brand
- A consistent identity in every market and on every platform
- Stronger brand search volume, recall and customer loyalty

Pay: From ₹11,000.00 per month

Work Location: Remote

📌 Brand Strategist (India)
🏢 Tooshmoda (A unit of Woolgold India)
📍 India