To plan, execute and optimise paid digital marketing campaigns for Rabyana Design across e-commerce and offline retail channels, ensuring efficient customer acquisition, profitable revenue growth and measurable returns on marketing investment.

Key responsibilities

- Plan and manage Google Ads, Meta Ads and other relevant paid acquisition campaigns.
- Drive online sales through product-led campaigns, remarketing, audience segmentation and conversion optimisation.
- Generate qualified showroom visits, customer enquiries and leads from high-intent audiences across Delhi NCR.
- Monitor advertising expenditure, revenue attribution, customer acquisition cost (CAC), return on ad spend (ROAS) and campaign profitability.
- Coordinate with the e-commerce, sales, retail, creative and merchandising teams on product launches, promotions, festive campaigns and inventory priorities.
- Use GA4, Google Tag Manager, advertising dashboards and CRM/order data to measure campaign effectiveness.
- Brief creative teams on product imagery, videos, ad copy, landing pages and campaign-specific creatives.
- Develop customer retargeting, repeat-purchase and remarketing initiatives while maintaining the brand's premium positioning.
- Prepare weekly performance reports and monthly business reviews, highlighting corrective actions and growth opportunities.

Key authority and accountability

The incumbent should be accountable for campaign execution, optimisation and reporting within an approved advertising budget. Overall pricing,



discounting, brand positioning and budget revisions should remain subject to management approval.

KRA and KPI framework

The following targets are proposed starting benchmarks for the first 90–180 days, not verified historical performance figures for Rabyana. Targets should be calibrated using the existing account data, contribution margins, order volumes, average order value and store sales.

Key Result Area (KRA)

Key Performance Indicators (KPIs)

Suggested weight

Paid revenue growth

Attributed online revenue; revenue growth against baseline; campaign revenue contribution

25%

Advertising efficiency

ROAS against approved target; CAC; cost per qualified lead

20%

Conversion optimisation

Website conversion rate; add-to-cart rate; checkout completion; landing-page performance

15%

Customer acquisition

New customers acquired; recent-customer CAC; qualified leads generated

10%

Showroom performance

Trackable showroom enquiries, appointments, visits and sales attributed to campaigns

10%

Campaign execution

Campaign delivery against calendar; budget adherence; timely launches

10%

Analytics and reporting

Tracking accuracy; weekly reporting; monthly insights and action closure

5%

Retention and remarketing

Repeat-purchase revenue; remarketing conversion; customer reactivation

5%

Total

100%

Pay: ₹18,000.00 - ₹50,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Performance Marketing Manager (Ghitorni)
🏢 Export International
📍 Ghitorni